首页
登录
职称英语
Seeking a competitive advantage, some professional service firms(for example
Seeking a competitive advantage, some professional service firms(for example
游客
2024-01-13
52
管理
问题
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising, accounting, or health care services)have considered offering unconditional guarantees of satisfaction. Such guarantees specify what clients can expect and what the firm will do if it fails to fulfill these expectations. Particularly with first- time clients, an unconditional guarantee can be an effective marketing tool if the client is very cautious, the firm’s fees are high, the negative consequences of bad service are grave, or business is dif- ficult to obtain through referrals and word-of-mouth.
However, an unconditional guarantee can sometimes hinder marketing efforts. With its implication that failure is possible, the guarantee may, paradoxically, cause clients to doubt the service firm’ s ability to deliver the promised level of service. It may conflict with a firm’s desire to appear sophisticated, or may even suggest that a firm is begging for business. In legal and health care services, it may mislead clients by suggesting that law suits or medical procedures will have guaranteed outcomes. Indeed, professional service firms with outstanding reputations and performance to match have little to gain from offering unconditional guarantees. And any firm that implements an unconditional guarantee without undertaking a commensurate commitment to quality of service is merely employing a potentially costly marketing gimmick. [br] The passage most clearly implies which of the following about the professional service firms mentioned in line 30?
选项
A、They are unlikely to have offered unconditional guarantees of satisfaction in the past.
B、They are usually profitable enough to be able to compensate clients according to the terms of an unconditional guarantee.
C、They usually practice in fields in which the outcomes are predictable.
D、Their fees are usually more affordable than those charged by other professional service firms.
E、Their clients are usually already satisfied with the quality of service that is delivered.
答案
E
解析
关于L30所提专业服务公司,文中指出:A.过去不能提供无条件满意保证。说反了,文中说outstanding reputation andperformance。B.这里不讨论如何偿付顾客不满的问题。C.经常在结果可预测领域工作。无。D.要价比其他公司可承受。未提。E.正确。其客户已经对其服务质量满意。见A选项后说明。
转载请注明原文地址:https://tihaiku.com/zcyy/3359176.html
相关试题推荐
Inthefirst2hoursafterMeadow’sself-servicelaundryopens,mlargewashing
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample,fi
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforaco
Thefactthatsuperiorservicecangenerateacompetitiveadvantageforaco
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
RecentauditsrevealedthatBanqueCard,acreditservice,haserredincalculati
随机试题
Anynationthatinterferesintheinternalaffairsofanothernationshouldbe_
[audioFiles]audio_ehbm_j48002(20082)[/audioFiles]A、Toeataftertheshow.B、To
Knowingtherewardof______,NASAastronautEllenOchoaencouragesstudentstos
Peopleoftenlaughwhentheyseepenguinswalking.Penguinslookveryfunnywadd
Aresomepeopleborncleverandothersbornstupid?Orisintelligencedevel
关于滑坡排水的说法中,正确的是()。A、必须在滑动面以外修筑1~2条环形截水
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
赤芍的归经是A.肝经 B.肝、肺经 C.肝、胆经 D.肾经
下列自动气象观测设备的各传感器中,安装在跑道附近的是( )。A.大气透射仪
根据《环境保护法》,建设项目中防治污染的设施与主体工程应当()。 A.
最新回复
(
0
)