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  3. Because postage rates are rising, Home Decorator magazine plans to maximize its

Because postage rates are rising, Home Decorator magazine plans to maximize its

游客2024-01-13  25
问题 Because postage rates are rising, Home Decorator magazine plans to maximize its profits by reducing by one half the number of issues it publishes each year. The quality of articles, the number of articles published per year, and the subscription price will not change. Market research shows that neither subscribers nor advertisers will be lost if the magazine’s plan is instituted. Which of the following, if true, provides the strongest evidence that the magazine’s profits are likely to decline if the plan is instituted?
选项 A、With the new postage rates, a typical issue under the proposed plan would cost about one-third more to mail than a typical current issue would.
B、The majority of the magazine’s subscribers are less concerned about a possible reduction in the quantity of the magazine’s articles than about a possible loss of the current high quality of its articles.
C、Many of the magazine’s long-time subscribers would continue their subscriptions even if the subscription price were increased.
D、Most of the advertisers that purchase advertising space in the magazine will continue to spend the same amount on advertising per issue as they have in the past.
E、Production costs for the magazine are expected to remain stable.
答案 D
解析 读题重点是第一句话里的“…plans to maximize its profits by reducing by one half the number ofissues it published each year”，本题属于“就目的提方法”类型的支持，但让支持的内容是杂志利润会下降，所以实质上是让反对上面的那句话，所以重点反对方法A。(D)表明广告商在每期杂志上花的钱不变，那么期数变少了，总广告收入必然下降，因此，杂志的总利润将下降。所以(D)正确；(A)、(B)、(E)均起到了与问题目的相反的作用；(C)是一个无关选项。
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