首页
登录
职称英语
Complete the table. Write NO MORE THAN THREE WORDS for each answer.[img]2014m7x
Complete the table. Write NO MORE THAN THREE WORDS for each answer.[img]2014m7x
游客
2024-01-07
63
管理
问题
Complete the table. Write NO MORE THAN THREE WORDS for each answer.
[br]
Marketing Consultant:
Good morning. Welcome to this talk on Space Management. And today I’m going to look particularly at space management in the supermarket.
Now since the time supermarkets began, marketing consultants, like us, have been gathering information about customers’s shopping habits.
To date, various research methods have been used to help promote the sales of supermarket products. There is, for example, the simple and direct questionnaire which provides information from customers about their views on displays and products and then helps retailers make decisions about what to put where.
Another method to help managers understand just how shoppers go around their stores are the hidden television cameras that film us as we shop and monitor our physical movement around the supermarket aisles: where do we start, what do we buy last, what attracts us, etc.
More sophisticated techniques now include video surveillance and such devices as the eye movement recorder. This is a device which shoppers volunteer to wear taped into a headband, and which traces their eye movements as they walk round the shop recording the most eye-catching areas of shelves and aisles.
But with today’s technology, Space Management is now a highly sophisticated method of manipulating the way we shop to ensure maximum profit. Supermarkets are able to invest millions of pounds in powerful computers which tell them what sells best and where.
Now, an example of this is Spaceman which is a computer program that helps the retailer to decide which particular product sells best in which part of the store. Now Spaceman works by receiving information from the electronic checkouts(where customers pay)on how well a product is selling in a particular position. Spaceman then suggests the most profitable combination of an article and its position in the store.
So, let’s have a look at what we know about supermarkets and the way people behave when they walk down the aisles and take the articles they think they need from the shelves.
Now here’s a diagram of one supermarket aisle and two rows of shelves. Here’s the entrance at the top left-hand corner.
Now products placed here, at the beginning of aisles, don’t sell well. In tests, secret fixed cameras have filmed shoppers’s movements around a store over a sevenday period. When the film is speeded up, it clearly shows that we walk straight past these areas on our way to the centre of an aisle. Items placed here just don’t attract people.
When we finally stop at the centre of an aisle, we pause and take stock, casting our eyes along the length of it. Now products displayed here sell well and do even better if they are placed at eye level so that the customer’s eyes hit upon them instantly. Products here are snapped up and manufacturers pay a lot for these shelf areas which are known in the trade as hotspots. Naturally everyone wants their products to be in a hotspot.
But the prime positions in the store are the ends of the aisles, otherwise known as Gondola ends.Now these stand out and grab our attention.For this reason many new products are launched in these positions and manufacturers are charged widely varying prices for this privileged spot. Also, the end of an aisle may be used for promoting special offers which are frequently found waiting for us as we turn the corner of an aisle.
Well, now, eventually of course, we have to pay. Any spot where a supermarket can be sure we are going to stand still and concentrate for more than a few seconds is good for sales. That’s why the shelves at the checkout have long been a favourite for manufacturers of chocolates—perhaps the most sure-fire ’impulse’ food of all.
选项
答案
recorder//recording
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3340551.html
相关试题推荐
Completeeachsentencewiththecorrectending,A-F,below.Writethecorrectle
Completeeachsentencewiththecorrectending,A-F,below.Writethecorrectle
Completeeachsentencewiththecorrectending,A-F,below.Writethecorrectle
Completethenotesbelow.ChooseNOMORETHANTWOWORDSfromthepassageforeac
Completethenotesbelow.ChooseNOMORETHANTWOWORDSfromthepassageforeac
Completethenotesbelow.ChooseNOMORETHANTWOWORDSfromthepassageforeac
Completethenotesbelow.ChooseNOMORETHANTWOWORDSfromthepassageforeac
Completeeachsentencewiththecorrectending,A-E,below.Writethecorrectle
Completeeachsentencewiththecorrectending,A-E,below.Writethecorrectle
Completeeachsentencewiththecorrectending,A-E,below.Writethecorrectle
随机试题
Athiefdroppedawinninglotteryticket(彩票)atthesceneofhiscrime,buthe
Thebackgardenofourhousecontainsalawn,______verypleasanttositonin
Whycan’tthemantellthewomanwhatthepresentis?[br][originaltext]W:Id
YouDon’tHavetoBe18:GoingtoCollegeasanAdultA)Everysooft
在居民委员会换届选举过程中,选举候选人是很重要的一环。下列四种提名方式中,不符合
甲和乙分别属于两股流氓团伙,一天两团伙在街头争地盘时发生打斗,打斗中甲持刀朝乙脑
商业银行应按季计提一般准备,一般准备年末余额应不低于年末贷款余额的()。A.2.
战国后期,我国出现的具有世界影响的教育文献是()。 A.《大学》B.《中庸
房地产估价报告使用期限应自()起算。A、价值时点 B、受理估价委托之日 C、
关于发票印制管理的说法,错误的是()。A.发票应当套印全国统一发票监制章
最新回复
(
0
)