首页
登录
职称英语
According to Betty, what can be said about the sales of both cheese and oil in N
According to Betty, what can be said about the sales of both cheese and oil in N
游客
2024-01-06
27
管理
问题
According to Betty, what can be said about the sales of both cheese and oil in New Zealand and Colombia?
[br]
(Knocking at the door)
PROFESSOR: Come in!
BETTY: Professor Dundee? We’re ready to make our presentation.
PROFESSOR: Oh, yes. I did say one o’clock, didn’t I? Please, sit down. So, who goes first? Bruce? Or you, Betty?
BETTY: I guess I could. Bruce is always a little shy.
PROFESSOR: Not after he’s had a lager for lunch, eh Bruce?
BRUCE: Heh, heh. No, Betty really should go first.
BETTY: OK. Well, I’m reporting on the effects of different marketing strategies on the cheese and oil markets. Different strategies obviously affect the sales volume differently. I looked at the sales in two countries, New Zealand and Colombia.
PROFESSOR: And what did you find, pray tell?
BETTY: Well, in New Zealand the sales of both oil and cheese have declined pretty steadily. And in fact the sales have decreased more quickly than the population. On the other hand, in Colombia, the volume of sales for both products has remained the same.
PROFESSOR: Wait, so you said sales in New Zealand have been going down?
BETTY: Correct. Suppliers have introduced two new upscale brands of each product, which are a bit expensive but very tasty. The big ad agencies are trying out a new series of ads that shift the focus from health to great taste. They think that will get sales moving up in New Zealand, where the population is less affluent and generally less health-conscious.
PROFESSOR: Brilliant. Thank you. And Bruce?
BRUCE: Uhhh...yeah. My report is about chocolate sales in Italy and Germany. The two countries’ marketers have found out that you have to market chocolate differently in each country.
PROFESSOR: For example?
BRUCE: In Italy, "Kostig", the most expensive brand, pays shop owners to put the candy just about knee-high for an adult.
PROFESSOR: I don’t see...
BRUCE: For little kids, that’s about eye-level! That bright red candy is the first one they see, so they buy it! Even better, they start telling their moms to buy it too!
PROFESSOR: So, you mean...
BRUCE: Well, I mean, in Italy if you locate your product at the right location of shelves, sales do great. They say it doesn’t matter much what brand of chocolate you’re selling. As for Germany...
PROFESSOR: "Das Land der Schokolade".
BRUCE: Huh?
PROFESSOR: That’s German. It means "The Land of Chocolate". Germans love the stuff, so people make a joke and call Germany that.
BRUCE: Oh...uh, right...
PROFESSOR: So, you were saying?
BRUCE: Well, like you pointed out, Germans love chocolate. But they’re thrifty. For a long time, the biggest selling brand was "Schmutzig", mostly because it was the second cheapest, but didn’t taste too bad.
PROFESSOR: Again brilliant! A pretty good job, both of you. Tell me, what do you plan to investigate for next week?
BETTY: I’m especially interested in the effects of color on sales of products, so I’ll be looking at ads for cosmetics and cleaning products in the local market. You know, like the distinct orange color of Mr Muscle, lavatory cleaning products.
PROFESSOR. And you, Bruce?
BRUCE: I’m focusing on the effects of different containers on sales of cookies. So I’m going to look into packaging for cookies and how the materials they use will affect the image, and in turn sales. You know, most containers are paper, but some expensive cookies come in metal boxes. The shiny metal boxes catch people’s attention and the image remains in the memory longer.
PROFESSOR: Well, it sounds like you two are all set. But as always in this course, I urge you both to pay much more attention to advertisement extensions. That’s often the key. Alright, any questions for me before you go?
BETTY: No, I think I’m all set. Thanks!
BRUCE: Me too. Thanks, Professor Dundee. See ya later.
选项
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3339257.html
相关试题推荐
Classifythe.followinggroupsofpeopleaccordingtowhethertheybelieveA.
Classifythe.followinggroupsofpeopleaccordingtowhethertheybelieveA.
Classifythe.followinggroupsofpeopleaccordingtowhethertheybelieveA.
Classifythe.followinggroupsofpeopleaccordingtowhethertheybelieveA.
Accordingtothewriter,left-handedpeople______A、willoftendevelopastammer.
Lookatthelistbelowoftheusesofglass.Accordingtothepassage,statewhe
Lookatthelistbelowoftheusesofglass.Accordingtothepassage,statewhe
Accordingtothewriter,English-speakingpeopleneedtobeawarethat______A、so
Accordingtothepassage,’Theydon’ttalkthesamelanguage’(paragraph1),can
AccordingtoWilkinson,studiesofinsectsontheislandcoulddemonstrateA、the
随机试题
Theneedformorefooddiscouragesdevelopmentofbettertechnologywhichnatura
Nodocumentissafeanymore.Fakingoncethedomainofskilleddeceiversth
关于无资质的“实际施工人”利益受到侵害时处理的说法,正确的是()。A:无资质承
为上市公司出具年度审计报告的人员只能在审计报告出具6个月后买卖该上市公司的股票。
由病人控制主要呼吸参数,可降低自主呼吸的呼吸做功<P>A.控制通气<br>B.辅
机体内环境的稳态是指 A.细胞内液理化性质保持不变B.细胞外液理化性质保持不
相畏配伍的目的是A.减少毒性 B.协同作用 C.减少个体差异 D.更易吸收
ABC公司对某投资项目的分析与评价资料如下:该投资项目适用的所得税税率为25%
下列关于买卖合同的表述正确的有( )。A.买卖合同是诺成合同 B.买卖合同是双
按照()体系标准,对现场试验工作进行管理,并建立相关制度。A.GB/T190
最新回复
(
0
)