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Health club customer researchExampleName: Daniel TaylorOccupation:
Health club customer researchExampleName: Daniel TaylorOccupation:
游客
2024-01-05
20
管理
问题
Health club customer research
Example
Name: Daniel Taylor
Occupation: 【L1】________
Age group: 【L2】________
Type of membership: 【L3】________
Length of membership: 【L4】________years
Why joined: Recommended by a【L5】________
Visits to club per month: Eight (on an average)
Facility used most: 【L6】________
Facility not used (If any): Tennis courts
(because reluctant to【L7】________)
Suggestions for improvements: Have more【L8】________
Install【L9】________ in the gym
Other suggestions: Open the【L10】________later at weekends [br] 【L3】
M: Oh, excuse me, I wonder if you’d have the time to take part in some market research?
W: Umm... What’s it about? M: About this club and your experiences and opinions about being a member. It’ll take less than five minutes.
W: Oh... OK then... as long as it’s quick.
M: Can I start by taking your name?
W: It’s Daniel Taylor.
M: Is that T-A-Y-L-O-R?
W: Yes.
M: Great, thanks... And what do you do for a living?
W: Well,
I’m an accountant
but I’m between jobs at the moment.
M:
I understand, but that’s the job I’ll put down on the form.
And would you mind my asking which age group you fall into? Below thirty, thirty-one to fifty and above.
W:
Qver fifty...
I think we can safely say.
M: Great, thanks. And which type of membership do you have?
W: Sorry, I’m not sure what you mean? Do you mean how long...?
M: No, is it a single person membership...?
W: Oh right...
no, it’s a family membership.
M: Thanks and how long have you been a member?
W: Oh... let me see... I was certainly here five years ago... and it was probably two to three years more than that... M: Shall I put down eight?
W: I remember now...
it’s nine... definitely... sorry.
M: No problem... I’ve got that. And the last question in this first part is, what brought you to the club?
W: Sorry...?
M: How did you find out about the club? Did you see any ads?
W: Well, I did actually but I have to say I wasn’t really attracted to the club because of that. It was through word of mouth.
M: So you were recommended by a friend?
W:
Actually my doctor...
I’d been suffering from high blood pressure and he said the club was very supportive of people with that condition, so I signed up.
M: Great... thanks.
选项
答案
Family membership
解析
注意这里出现了改口,一开始女士是说oh right,但no后面的才是正确答案。
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