首页
登录
职称英语
[img]2012q1/ct_etoefm_etoeflistz_0334_20121[/img] [br] What is the purpose of gr
[img]2012q1/ct_etoefm_etoeflistz_0334_20121[/img] [br] What is the purpose of gr
游客
2024-01-04
26
管理
问题
[br] What is the purpose of grading agricultural products?
In the field of agriculture, marketing is sort of a complex system. Marketing is supplying people with goods and services-what people want, in the form they want it, and when they want it. In agriculture, marketing involves moving a wide range of products-food crops, animal products, fiber crops, flowers, wood, and so on.
Marketing links the producer with the consumer. All of the processes and infrastructure involved-harvesting equipment, storage and transportation facilities-all of these processes and infrastructure come under the broad heading of "agricultural marketing technology." The focus of agricultural marketing technology is on meeting consumer demand.
A lot has to be done before farm products are ready for the consumer. The typical North American consumer can’t deal with live chickens or cattle, unshelled wheat, or raw logs. Typical North American consumers want their food ready to cook, their clothes ready to wear, their wood products in sizes ready to use, and so on.
Consumers also want certain products at certain times of the year. They expect to have roses at Valentine’s Day and poinsettias at Christmas. So, producers and marketing specialists have to make these special products available when consumers want them.
Getting products to consumers involves several processe- we call them marketing functions. These functions convert the product from its original form into the form that consumers want, and then transport it to the consumers. Functions such as harvesting, assembling, grading, transporting-these are just some of the important functions of agricultural marketing.
The first function, harvesting-this begins on the farm or ranch. Harvesting methods vary for different types of products. Some products are harvested by machine, while others have to be harvested by hand. Harvesting includes a wide variety of activities for example, picking apples, picking cotton, digging potatoes, cutting wheat, cutting roses, cutting timber, shearing sheep, milking cows, and so on.
A very important function that comes after harvesting is assembling. Assembling is the delivery of a product to a central location, like a packing shed, grain elevator, cotton gin, or processing plant. Assembling is gathering large quantities together to make marketing more efficient. Marketing professionals want to deal with large volumes, and some farms don’t have large enough volumes, so they have to combine their product with the product of other farms.
Another function is grading, which means sorting products for uniformity. Grading can take place during or after assembling. Grading involves dividing up the product on the basis of several factors-for example, size, color, variety, or the presence of defects. When people buy eggs, they kind of want a uniform size, not a mixture of small, medium, and large eggs. Various standards are used in grading products. Sometimes the government sets the standards. Sometimes the standards are set by an association of producers, or even by the processing plant or supermarket.
A very important marketing function is transporting, moving the product from one place to another. Milk is moved from the dairy farm to a processing plant. Freshly picked tomatoes are moved to the packing shed or cannery. Wheat is moved to the grain elevator. Logs are moved to the sawmill. Agricultural products are transported in various kinds of vehicles: wagons, trucks, barges, airplanes, and railroad cars.
In order to market products, certain facilities must be available-what we call marketing infrastructure-the vehicles, roads, railroads, assembling and processing plants, storage facilities, and so on. All of these facilities are necessary infrastructure for marketing agricultural goods.
选项
A、It encourages farmers to produce crops of the highest quality.
B、It enables consumers to buy products that meet uniform standards.
C、It allows the government to regulate agricultural markets.
D、It promotes the development of better marketing infrastructure.
答案
B
解析
The professor says Another function is grading, which is sorting products for uniformity; When people buy eggs, the), kind of want a uniform size- not a mixture of small, medium, and large eggs. (2.2)
转载请注明原文地址:https://tihaiku.com/zcyy/3333605.html
相关试题推荐
Choosethecorrectletter,A,BorC.[br]Themainpurposeoftheserviceisto
Choosethecorrectletter,A,BorC.[br]ThemainpurposeofthenewArtsCent
Whatdoesthepassagemainlydiscuss?[br]Whatisthepurposeofthehoneybee
Themajor(purpose)oftheUnitedStatesDepartmentofEducationaretoensure(
NarratorListentoalectureintheliteratureclass.[img]2011q1/ct_etoefm_
NarratorListentoalectureintheliteratureclass.[img]2011q1/ct_etoefm_
NarratorListentoalectureintheliteratureclass.[img]2011q1/ct_etoefm_
NarratorListentoalectureintheliteratureclass.[img]2011q1/ct_etoefm_
NarratorListentothelectureinbusinessclass[img]2011q1/ct_etoefm_etoef
NarratorListentothelectureinbusinessclass[img]2011q1/ct_etoefm_etoef
随机试题
IsEarthGettingWarmer?TheNationalAcademyofScience
[audioFiles]audio_eufz20096_001(20097)[/audioFiles]A、Thewomanisgoingtohold
1.题目:口语教学试讲 2.内容: A:Everyone,thisisS
某建筑室内消火栓系统设计流量为45L/s,根据消防水泵接合器流量计算,该建筑的消
《商业银行互联网贷款管理暂行办法》过渡期为()年。A.1 B.2 C.
下列哪种疾病不属于WHO规定的国际监测传染病的范围A.流行性感冒 B.结核
纳税人的下列支出中,在计算企业所得税应纳税所得额时准予扣除的是()。A.税收滞
(2020年真题)企业取得的下列各项收入中,应缴纳企业所得税的有()。A.
J公司是一家农产品加工、仓储、物流、销售企业。2011年,J公司有员工780人,
运用动态控制原理控制施工成本的工作步骤包括:(1)收集施工成本的实际值;(2)将
最新回复
(
0
)