[originaltext]A: A man has gone viral on the Internet recently. He is not a mov

A: A man has gone viral on the Internet recently. He is not a movie star, or in a boy band. Nevertheless, he still has more than a million followers. His name is Li Jiaqi, who is often nicknamed "No. 1 Seller of Lipstick in China". Have you heard of him?
B：当然了，他的口头禅“oh my god”和“买它”让全中国女性印象深刻。他是一名网红，这个群体的人通过跟品牌方合作，以直播的形式，利用他们的影响力以及巨大的粉丝基础来帮助品牌方推销产品。实际上，越来越多的品牌，甚至奢侈品牌都开始同网红合作来直播卖货。
A: Even the luxury brand? Why?
B：首先，在推销产品方面，他们同传统的主流明星相比更加专业，有更好的推销技巧。就拿李佳琦来说，他之前从事过一些知名美妆品牌柜台营销的工作，对产品和客户都很了解。他可以解释产品中成分的功效，甚至教大家不同场合最适合什么颜色的口红。
A: If you put it that way, his success is merely an inevitable result of his long-term efforts.
B：另外，这些网红跟明星比起来，同粉丝的关系更亲密。因为他们直播起来，有时候一天就是六到七个小时，有的甚至天天都会直播。时间久了，跟粉丝的互动越多，关系就越近，粉丝也更信赖他们。
A: However, I came across this hashtag of Li Jiaqi Livestreaming Accident on Weibo real-time trends the other day. Do you know what’s that about?
B：事情是这样的，某个不粘锅制造商找李佳琦直播推销。直播时，他一边照常鼓励粉丝“买它”，一边同助手使用这款不粘锅演示煎蛋，观众都看到这个蛋死死地粘在锅上，铲也铲不下来。这件事也在一定程度上挫伤了他之前敬业的人设，或者说好口碑。其实这个事件也很具有代表性，给同行业从业者起到了警醒的作用。
A: That’s right. KOLs make a living by cashing in on their knowledge and credibility. They do need to think twice before selling the products and stay authentic to what they say to avoid false advertising.