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Legendary Personal BrandVocabulary and ExpressionsPlay Bigger Point of Vie
Legendary Personal BrandVocabulary and ExpressionsPlay Bigger Point of Vie
游客
2023-12-29
32
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问题
Legendary Personal Brand
Vocabulary and Expressions
Play Bigger Point of View (POV) bunt
evangelist compelling ball park [br] Which of the following statements is NOT true?
Legendary Personal Brand
I was told by my friend Christopher Lochhead, co-founder of Play Bigger and fellow Smashmouth marketer, " The E in CEO stands for Evangelist. " The comment hit me as a universal truth. So typical of Christopher’s personal brand.
Leaders lead by sharing their dreams and passions. People listen because they believe in them and in the brand. More importantly, they believe because the Evangelist delivers their story in a compelling manner.
Play Bigger helps great technology companies define and dominate their market categories, and Christopher’s personal brand is one of "legendary results. " His ability to stand confidently before a well funded start-up or a billion dollar company and having the executive team to embrace Play Bigger’s philosophy of building Point of View (POV), stems from years of stand-out execution.
This reminds me of David Ogilvy’s quote, "Don’t bunt. Aim out of the ball park. Aim for the company of immortals. " Being it in business or in your personal life, will establish a story impacting others. Those around you will absorb your drive and passion. Your POV is the story people share about you. Before someone buys your product, service, or wants to join your team, they buy your story.
But don’t tell your story until you know your brand. Examine your brand the same way you would for your company. Map it out; know what will make others embrace you. Create your own market segment and become the category king.
Don’t try to be something you’re not. Know your most outstanding attributes and play on them. You already have a story — expand on it. Treat your story like a poet does a great poem — refining each word until the words speak for themselves and can’t be refined further.
Ogilvy is one of Christopher’s business heroes, "One of the greatest things about Ogilvy was how high he set the bar for both the quality of work and the results the advertising had to deliver. "
选项
A、Christopher has years of brilliant performance in his circles.
B、Play Bigger does something about marketing.
C、Christopher can convince powerful companies of their POV.
D、The goal of "Play Bigger" is to build the philosophy of POV.
答案
D
解析
根据原文“…having the executive team to embrace Play Bigger’s philosophy of building Point of View(POV),stems from years of stand-out execution”,意思是Play Bigger所信奉的理念是要有自己的观点(或立场),故D选项表述错误。
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