首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2023-12-27
28
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C18】
选项
A、at
B、in
C、on
D、with
答案
A
解析
结构搭配。这里应该需要像when一样的连词,at the time可以作为连接词引导时间状语从句。
转载请注明原文地址:https://tihaiku.com/zcyy/3309611.html
相关试题推荐
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Whatdotheresearchersmeanwhentheysaytheoverweightdogs"goforthesure
Whatresultdidtheresearchersexpect?A、Theyexpectedtheoverweightdogswould
Howmanytypesofdriverscouldtheself-drivingcardistinguishnow?A、2.B、3.C
Whatdoesthespeakersayabouttoday’sconsumers?[originaltext]Luckyforus,c
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
[originaltext]KatherinelovedFacebook.WithFacebookshecouldstayconnec
WhichofthefollowingisNOTahyponymtocutlery?A、spoonB、forkC、kitchenware
Hisexpenditureonholidaysandluxuriesisratherhighin______tohisincome.
Onefeatureofnewfoundwealthinthedevelopingworldhasbeentheembrace
2021年是很多重要事件的周年纪念。下列有关重要事件的周年纪念说法不正确的是:A
一般商店营业厅的照明功率密度的现行值为()A.12W/㎡ B.13W/㎡
军训时每人发10发子弹,但每射中1发可以再奖励2发子弹,小王一共射击了34发。小
下列是阳跷脉和阴跷脉共同作用的是A.濡养眼目 B.司眼睑之开合 C.司下肢运
信用评分模型在分析借款人信用风险过程中,存在的突出问题有()。A:信用评分模型是
永安市人民政府土地管理部门欲出让一块位于该市北区的农民集体所有的土地,华天房地产
最新回复
(
0
)