首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2023-12-26
60
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C10】
选项
A、why
B、if
C、what
D、that
答案
D
解析
结构搭配。is后是完整的一句话,因此这里是需要连词that来引导这个表语从句。
转载请注明原文地址:https://tihaiku.com/zcyy/3308173.html
相关试题推荐
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Manyresearchershavefoundgreaterdependenceandobedienceinveryyoungg
Manyresearchershavefoundgreaterdependenceandobedienceinveryyoungg
Manyresearchershavefoundgreaterdependenceandobedienceinveryyoungg
Manyresearchershavefoundgreaterdependenceandobedienceinveryyoungg
Someconsumerresearchersdistinguish(1)"rational"motivesand"emotional"
随机试题
ShoppricesinJunefellatthefastest【C1】______ratesinceatleast2006as
[originaltext]Whenyouhaveadogitisnecessarytocareforitverycaref
Wherearealotoffaxmessagessentto?[br][originaltext]W:Well,Charles,I
A—AnE-mailAccountB—WebSiteDesignC—IdentifyingYourAudienceD—Selectinga
下列关于在不良资产处置过程中,借款保证人的责任描述正确的是()。A.债务只与借款
有学者跟踪研究了某群体500名成年人的收入情况,并将1991年该人群的收入分布在
小明取得了好成绩,得到老师的表扬后更加努力学习。这符合桑代克学习规律中的()
要约邀请的目的在于()。A、诱使他人向自己发出要约B、获得相对人的承诺C、成
19世纪60年代至90年代,洋务派创办了一大批新式学堂,主要有A.翻译学堂 B
(2014年真题)根据物权法律制度的规定,以下列权利出质时,质权自权利凭证交付时
最新回复
(
0
)