首页
登录
职称英语
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
游客
2023-12-23
13
管理
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、Brazilian children usually have lunch at school.
B、Brazilian watch television a lot.
C、Brazilians are normally very busy, so they prefer simple lunch.
D、Some of the Brazilian worker will go home for lunch.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3299624.html
相关试题推荐
Watermakesupsome70percentagepointsofthebody,anddrinkingenoughwater
Watermakesupsome70percentagepointsofthebody,anddrinkingenoughwater—
Watermakesupsome70percentagepointsofthebody,anddrinkingenoughwater-
Watermakesupsome70percentagepointsofthebody,anddrinkingenoughwater
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
随机试题
[originaltext]Overthepastdecade,theenvironmentalmovementhasexploded
[audioFiles]audio_eusm_j01_001(20099)[/audioFiles]A、Colin’sspeechwasmoreint
Sheisthedaughterofanearl,alady______.A、onbirthB、ofbirthC、atbirthD、
I’mpuzzledastowhyyoureleasedthemanwhobombedaplanebutimprisonedag
Prospectus(图书简介):ThegoalofthebookIdioms(习语)isgettingyoutounderstand,
JusticeisoneofthemostpopularcoursesinHarvard’shistory.Nearlyone
下列关于应急资本的说法中,不正确的是()。A.应急资本是风险资本的表现形式之一
以“直面医患关系”为宣传卖点的电视剧《心术》在各大卫视播出后,不但收视率不俗,且
重度支气管哮喘最主要的治疗药物是( )。A.茶碱类 B.β受体激动刺 C.
下列我国目前开征的税种中,属于地方税的有()。A.增值税 B.土地增值税
最新回复
(
0
)