首页
登录
职称英语
[originaltext]M: There is a small number of exceptional people who play a huge
[originaltext]M: There is a small number of exceptional people who play a huge
游客
2023-12-22
33
管理
问题
M: There is a small number of exceptional people who play a huge role in the transmission of epidemic ideas. I call them mavens, connectors, and salesmen.
F: Say it again . . .
M: Mavens, connectors, and salesmen. Connectors are the kind of people who know everybody. They have extraordinary social ties. Well, if I do this names test in the Manhattan phone book and you go down the list, every time you see a name you know, you give yourself a point. Well, most people score like 25, 30. Someone scores 120 or 130. That kind of person is incredibly powerful in generating word-of-mouth epidemics. If they like something and get a hold of some idea, they can spread it five or six times further than the average person.
F: Who are those people? What defines them?
M: Well, these are extraordinarily social people with a lot of energy who are consumed by the task of getting to know people. Of meeting people, of keeping in touch with them. They make phone calls all day long.
F: I’m afraid I’m one of them.
M: This is not typical behavior. This is behavior that’s actually rare. Most of us don’t do that, and I’m someone who is not that way. I can’t start a word of mouth epidemic because I simply don’t know enough people. I can’t get it outside my own immediate circle of friends. Someone has friends all over the place. They can spread the news about a new restaurant or a new movie or something far and wide in a very, very short time.
F: These are the connectors. Who are the mavens and who are the salesmen?
M: The mavens are people who have specialized knowledge. If you examine why you make certain decisions, why do you shop somewhere, why do you go to a certain restaurant, you find that you are relying on the same person over and over again for recommendations. Those people I call mavens. My friend Ariel is a maven, who knows all about restaurants in lower Manhattan. If I want to know about the hot new restaurant I call Ariel. Well all of Ariel’s friends call Ariel and if you go to restaurants in lower Manhattan and look around the room, you will see friends of Ariel. The restaurant market is an epidemic market, which is controlled by a group of Ariels. I don’t think there’re very many of them, there’re probably two dozen of them. That’s true of lots of things. That’s true of shopping and books and movies. If a maven gets together with a connector then you begin to see why a word of mouth epidemic might happen. Someone who knows everyone, in combination with someone who knows everything, is a really powerful connection
F: And then introduce the salesman.
M: Well those people are incredibly persuasive, and again, that’s a very rare and unusual trait.
F: Leaves me out you see, I connect but I can’t sell.
M: Well, they’re separate categories. I’ve met with a guy, who is known as one of the greatest salesmen in America today. When you meet someone like that you begin to realize why trends happen. They happen because someone who has this extraordinary natural ability to win you over. When they get a hold of an idea, they can really make it go a long way.
Question No. 1: What is the main topic of this conversation?
Question No. 2: Which of the following descriptions does NOT apply to connectors?
Question No. 3: Which of the following statements best defines the mavens?
Question No. 4: According to the conversation, which of the following groups does the man’s friend Ariel belong to?
Question No. 5: What can we tell about all three groups of people?
选项
A、They make phone calls all day long.
B、They have extraordinary social ties.
C、They are incredibly powerful in spreading ideas.
D、They are great in selling consumer goods.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3295499.html
相关试题推荐
Theelectionof2017sawthemincreasingtheirnumberofparliamentaryseatsin
Mostpeoplewouldbeimpressedbythehighqualityofmedicineavailableto
Mostpeoplewouldbeimpressedbythehighqualityofmedicineavailableto
Mostpeoplewouldbeimpressedbythehighqualityofmedicineavailableto
Mostpeoplewouldbeimpressedbythehighqualityofmedicineavailableto
Mostpeoplewouldbeimpressedbythehighqualityofmedicineavailableto
Mostpeoplewouldbeimpressedbythehighqualityofmedicineavailableto
Mostpeoplewouldbeimpressedbythehighqualityofmedicineavailableto
Modernindustrialsocietygrantslittlestatustooldpeople.Infact,such
Modernindustrialsocietygrantslittlestatustooldpeople.Infact,such
随机试题
MarkTwain’sinstructionswerequiteclear:hisautobiographywastoremain
WhetherGoodAcademicPerformanceEqualstoReal-worldSkillsForthispar
Weshouldapplymarketmechanismandourpolicies______(必须与经济增长一致).mustbeconsi
630~1250kN·m(不含1250kN·m)塔式起重机评估合格最长有效期限为
波形梁钢护栏组成构件有()。A.波形梁板 B.立柱、端头 C.紧固件
手工铺砂法试验的测试步骤如下。 ①用小铲装砂沿筒向圆筒中注满砂,手提圆筒上方,
穿管配线时,管内导线的截面总和不应超过管子截面积的( )。A.40% B.50
仲女士委托乙房地产经纪公司为其购买一套新建商品房,房地产经纪公司指派资深房地产经
患者,女,49岁,间断上腹部饱胀、恶心1年。患者1年前无明显诱因出现恶心、上腹饱
关于建设工程监理涵义的表述中,正确的是()。A.建设工程监理与政府主管部门的监督
最新回复
(
0
)