[originaltext]M: For over 200 years, Citi Private Bank has supported Progress M

M: For over 200 years, Citi Private Bank has supported Progress Makers and their ideas, recognizing the powerful role they play in business and in their communities. As the leading global bank, Citi engages in a number of leadership development programs at all levels of the organization.
The first such partnership is with Know Your Value, a program that explores how female aspiring leaders can get their worth at work and create the lives they want along the way, and will be hosted in five U.S. cities in 2017 including Philadelphia, Washington, D.C., Chicago, Boston, and Orlando. Here in the studio we have Ida Liu, Managing Director, Citi Private Bank Head of North America Asian Clients Group, Ida, would you describe "Know Your Value" moment in your career?
W: Well, I started my career in mergers and acquisitions investment banking focused on the Technology, Media and Telecommunication industries. After almost seven years in investment banking, I made a huge career switch and moved into the fashion industry. I ran a women’s fashion design company and during my time in the fashion industry, every fashion designer would ask me "What stocks should I buy? What bonds should I buy? How should I invest my wealth?" I had an A-HA moment where I discovered a void in the marketplace for wealth management solutions to the fashion industry. I put together a business plan and pitched the concept to Citi Private Bank and joined Citi almost 10 years as the Head of the Fashion, Retail and Entertainment practice—a business that we built rapidly and successfully. Both times, when I switched direction in my career, I was taking a risk and stepping out of my comfort zone—from investment banking to fashion and from fashion to private banking. But both career moves were certainly "Know Your Value" moments.
Two takeaways from those "Know Your Value" moments were that you always have to ask for what you want-if you don’t ask, you won’t get it! And to be willing to take risks, step outside of your comfort zone and think outside the box.
M: Oftentimes we need to take risks to succeed. What are your suggestions for getting back on track after a failure?
W: We won’t be well rounded professionals if we always succeed and never experience setbacks. Failures are opportunities to develop, learn and grow. View them that way and don’t be hard on yourself. Remember, we are all human and everyone makes mistakes. It’s how we deal with the mistakes and failures that distinguish leaders from the rest.
M: What are you reading now?
W: I read two books recently—One is "Knowing Your Value" by Mika Brzezinski. The other is "The Confidence Code" referenced earlier. I was on a panel with Katty and interviewed by Mika for her? "Know Your Value"? conference sponsored by NBC in Philadelphia, PA. I read the books to prepare for the panel and they are full of solid and excellent advice for women. The key takeaways from the books were: own your success and don’t be apologetic for it and always be confident.
M: Last question, what one thing would you recommend to professional women entering the work force?
W: I would encourage everyone to get involved with their communities and the causes they love, or participate in company sponsored networks, if they have them available as we do at Citi. As you know, I am actively involved with Citi Women, our company-wide effort that you work closely with, that is designed to attract, develop, advance and retain female talent at all levels of the company. Through our initiatives, we seek to unlock the combined potential of women and Citi. As part of Citi Women, we have several programs that target high-performing female managers and executives, which have successfully supported women’s advancement and retention at Citi. These programs demonstrate the importance of sponsorship, mentoring and networking opportunities in advancing women’s careers.

Question No. 11  Which of the following is NOT included in the woman’s career development?
Question No. 12  What suggestion did the woman offer about career moves?
Question No. 13  What is the woman’s view about failures?
Question No. 14  What did the woman learn from the two books she had read?
Question No. 15  What does the woman recommend to professional women entering the work force?