首页
登录
职称英语
Some people claim that advertisers perform a useful service to the community.
Some people claim that advertisers perform a useful service to the community.
游客
2023-12-20
10
管理
问题
Some people claim that advertisers perform a useful service to the community. How far do you agree or disagree with these people? Write an essay of about 400 words, commenting and expressing your views on the topic:
ADVERTISING IS USEFULL
In the first part of your writing you should present your thesis statement, and in the second part you should support the thesis statement with appropriate details. In the last part you should bring what you have written to a natural conclusion or a summary.
Marks will be awarded for content, organization, grammar and appropriacy. Failure to follow the above instructions may result in a loss of marks.
Write your composition on ANSWER SHEET FOUR.
选项
答案
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to re- sent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes? After all, it’s the consumer who pays..."
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea ff we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing-machine, it is more than likely you would obtain details regarding performance, price, etc. from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a news- paper would be like without advertisements. Would you enjoy gazing at blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily pa- per, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a news- paper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads" which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" columns; but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3289113.html
相关试题推荐
[originaltext]Fromtheearliestdays,peoplehavewantedtokeepsomerecord
[originaltext]Themosteffectivepeoplearethesamewhethertheyarehavinga
[originaltext]Themosteffectivepeoplearethesamewhethertheyarehavinga
[originaltext]PeopleintheU.S.,whentheyattainlegalmarriageageandme
[originaltext]PeopleintheU.S.,whentheyattainlegalmarriageageandme
[originaltext]PeopleintheU.S.,whentheyattainlegalmarriageageandme
Ifyouintendusinghumorinyourtalktomakepeoplesmile,youmustknowho
Ifyouintendusinghumorinyourtalktomakepeoplesmile,youmustknowho
[originaltext]Manypeopleusethetermcareertomeanthejob,occupation,o
[originaltext]Manypeopleusethetermcareertomeanthejob,occupation,o
随机试题
Peopletendtocomplainalotaboutthe______risingpricesrecently.A、steeply
PassageSix[br]Whywastheauthorheldattheairport?Becausehernamewassim
平屋面上设置架空隔热层的构造要求,错误的是哪一项?()A.架空隔热层的高度宜
系统模块结构设计中,一个模块应具备的要素包括输入和输出、处理功能、( )和(
《中国居民膳食营养素参考摄入量》推荐乳母钙的AI为( )。A.1300mg/
阅读材料完成16-18题。 孟子《鱼我所欲也》原文 鱼,我所欲也;熊掌,
下列属于年金的有()。 Ⅰ.每月缴纳的车贷贷款 Ⅱ.每年年末等额收取的养
生产性工作之间由工艺过程决定的、非生产性工作之间由工作程序决定的先后顺序关系称为
当归苦参丸的功能是A.拔毒生肌 B.活血化瘀,燥湿清热 C.清热解毒,祛腐生
浅埋暗挖法的主要开挖方法中沉降较大的是()。A.正台阶法 B.CRD法 C
最新回复
(
0
)