首页
登录
职称英语
Don’t expect Starbucks-like【1】_____ like this one at the 13,600 U.S. McDonal
Don’t expect Starbucks-like【1】_____ like this one at the 13,600 U.S. McDonal
游客
2023-12-20
6
管理
问题
Don’t expect Starbucks-like【1】_____ like this one at the 13,600 U.S. McDonald’s,【1】_____.
or 30,000-plus worldwide; the Oak Brook restaurant, which opened late last
month, doubles public restaurant and test site. But the world’s largest
restaurant chain is tinkering with various possibilities in technology and
design to try to ensure it is a【2】_____ of choice in the future. 【2】_____.
McDonald’s has undergone an【3】_____ change in more ways 【3】_____.
than one since a time【4】_____ years ago when its sales and reputation were
sagging amid complaints about its service and food. 【4】_____.
The company reported first-quarter【5】_____ income was up 【5】_____.
6 percent to【6】_____ million and revenue rose 9 percent to $4.8 billion
over the same time last year. 【6】_____.
Its stock price nearly tripled over a two-year period, hitting a four-year
high of $34.56 per share in March, but has since settled around $29.
Snazzier new restaurants are part of the makeover; about 1,000, mostly older
U.S. McDonald’s have been either【7】_____.or rebuilt since 2002. 【7】_____.
Some of the additions, such as salads, white-meat chicken nuggets and fruit
options with Happy Meals, have served the【8】_____ purpose of enabling the
company to state a commitment to a healthier, 【8】_____.
balanced menu while bringing in new customers who aren’t there for the hamburgers.
McDonald’s now hopes to attract more【9】_____ with amenities that might entice
them to come in and stay awhile. 【9】____.
Analyst Peter Jankovskis thinks the extra investments to try to make McDonald’s
restaurants hangouts are【10】_____, noting that they have worked not only at
Starbucks but at Panera Bread and other chains. 【10】_____. [br] 【10】
Just outside its wooded headquarters campus, McDonald’s Corp. is offering sneak previews of its fast-food future.
Now playing at its new flagship restaurant: Digital-media kiosks for burning CDs, downloading cell-phone ring tones and printing photos. Dozens of plasma-screen TVs. Wi-Fi Internet access. New chicken sandwiches. Double-lane drivethrus. And an adjoining Mc Cafe with gourmet coffees, fancy pastries and a fireplace.
Coming soon: Other menu items and concepts not yet released to a general audience.
Don’t expect Starbucks-like makeovers like this one at the 13,600 U.S. McDonald’s, or 30,000-plus worldwide; the Oak Brook restaurant, which opened late last month, doubles as public restaurant and test site. But the world’s largest restaurant chain is tinkering with various possibilities in technology and design to try to ensure it is a hangout of choice in the future.
"It’s unlikely you’ll see this exact restaurant replicated," McDonald’s spokesman Bill Whitman said. "But you will see elements of this restaurant in some of our new construction. It’s all about keeping our restaurants more relevant for our customers." McDonald’s has undergone an image change in more ways than one since a time 2.5 years ago when its sales and reputation were sagging amid complaints about its service and food. Despite inconsistent results in some large European countries, that McSlump is no longer: Same-store sales have increased for 25 straight months in the key U.S. market.
The company reported first-quarter operating income was up 6 percent to $910 million and revenue rose 9 percent to $4.8 billion over the same time last year. Its stock price nearly tripled over a two-year period, hitting a four-year high of $34.56 per share in March, but has since settled around $29.
Snazzier new restaurants are part of the makeover; about 1,000, mostly older U.S. McDonald’s have been either renovated or rebuilt since 2002. Contributing more to the sales resurgence, though, have been longer hours, accepting credit and debit cards, the high-powered "I’m lovin’ it" marketing campaign and pricier new food items.
Some of the additions, such as salads, white-meat chicken nuggets and fruit options with Happy Meals, have served the dual purpose of enabling the company to state a commitment to a healthier, balanced menu while bringing in new customers who aren’t there for the hamburgers.
McDonald’s now hopes to attract more patrons with amenities that might entice them to come in and stay awhile.
Analyst Peter Jankovskis thinks the extra investments to try to make McDonald’s restaurants hangouts are worth- while, noting that they have worked not only at Starbucks but at Panera Bread and other chains.
"It used to be that a chance to eat burgers and fries with your friends was enough," said Jankovskis, director of research at Oakbrook Investments in nearby Lisle, which owns a million shares of McDonald’s stock. "Now it takes a little bit more than that."
选项
答案
worthwhile
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3288624.html
相关试题推荐
Oneofthemostunexpectedthingsabouthavingchildrenishowthequestto
Oneofthemostunexpectedthingsabouthavingchildrenishowthequestto
Whencanthedroughtbeexpectedtoend?[br]Thedroughtispredictedtocause
TheRussiandocumentsareexpectedtodrawgreatattentionbecause[originaltext
WhatdoMicrosoftexpectXPtodo?[originaltext]VoiceOne:Withanuncertai
Itisn’texpectedtostartnibblingawayatcomputerdatasystemsuntilthed
Itisn’texpectedtostartnibblingawayatcomputerdatasystemsuntilthed
Contrasttoresearchers’expectations,dysfunctionalfamilyrelationshipsan
Contrasttoresearchers’expectations,dysfunctionalfamilyrelationshipsan
Contrasttoresearchers’expectations,dysfunctionalfamilyrelationshipsan
随机试题
[audioFiles]audio_etoefz_013(20051)[/audioFiles]A、She’llgetthethingstheman
消防用电设备与适宜备用电源种类一览表中应急发电机组不适宜系统使用的是()。A.
A.6.67m/s,2.27m B.v=7.67m/s,3.19m C.v=
物联网从架构可以分为:应用层、网络层和感知层。其中,()提供丰富的基于物联网的
频繁、剧烈无痰干咳宜选用()A:苯丙哌林 B:右美沙芬 C:可待因 D:
下列各选项的表述,正确的有( )。A、税务登记是一种法定手续,它是整个税收征收管
甲公司(一般纳税人)向乙公司销售自行车,自行车的销售价格为每辆200元(不含增值
带电作业工具应定期进行电气试验及机械试验,其电气试验的试验周期为:()。预防性试
内服能清热泻火、外用能清热收敛的药物是A.知母 B.梔子 C.黄柏 D.石
-足月儿娩出过程不顺利,生后Apgar评分1分钟、5分钟及10分钟分别为2分、3
最新回复
(
0
)