2. 职称英语
  3. The producers of instant coffee found their product strongly resisted in the

The producers of instant coffee found their product strongly resisted in the

游客2023-12-16  57
问题   The producers of instant coffee found their product strongly resisted
in the market places in spite of their products’ manifest advantages.
However,the advertising expenditure for instant coffee   【M1】______
was far greater than which for regular coffee. Efforts were made to  【M2】______  
find the cause of the consumers’ seemingly reasonable resistance to  【M3】______
the product. The reason given by most people were dislike of the 【M4】______
taste. The producers suspected that there might be deeper reasons,
however. This confirmed by one of motivation research’s classic  【M5】______
studies,one often cited in the trade. Mason Haire of the University
of California,constructed two shopping lists that were identical except
from one item. There were six items common to both lists with 【M6】______
the brands or amounts specify. The seventh item,in fifth place on 【M7】______
both lists,read Maxwell House coffee on one list and Nestle Instant
Coffee on other. One list was given to each one in a group of fifty  【M8】______
women,and the other list to those in another group of the same size.
The women were asked to study their lists and then to describe,
as far they could,the kind of women (personality and character)  【M9】______
who would draw up that shopping list. Nearly half of those who
had received the list including instant coffee was described a house 【M10】______
wife who was lazy and a poor planner. On the other hand,only one
woman in the other group described the housewife,who had included
regular coffee on her list,as lazy. [br] 【M3】
选项
答案 reasonable改成unreasonable
解析 语义衔接错误。此句意为：(生产商们)努力想找出消费者对这种产品似乎…的抗拒的原因。根据前面两句陈述速溶咖啡的优点及投入的广告费用可推知：它被抵制似乎是不可思议的(seemingly unreasonable)，而非理所当然的(reasonable)。
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