Donny Deutsch emphasizes the importance of______as the key to success. [br] Whic

Interviewer(W)Donny Deutsch(M)
W: An extremely competitive spirit of confidence and perhaps a little bit of hatred. Those are just some of the guiding principles that help one guy from bottom to the top of the advertising world. Donny Deutsch says the key to success was asking one simple question of himself—"Why not me?" Now the advertising expert offers up his winning formula in his first book, " Often Wrong, Never in Doubt, Unleash the Business Rebel Within". Donny, good morning. Nice to see you.
M: Good to see you.
W: Why not me? How did you come up with that?
M: Every time I’ve met a successful person in business or president of the United States, just somebody who’s made it to the very important position, I always notice that beyond the obvious toolbox of being bright and hard-working, they almost all take the naive sense of entitlement of: Why shouldn’t I be the president of the United State? Why shouldn’t I be the anchor of Today’s Show? And until you say that, that next level can not have it. It doesn’t mean that you’re guaranteed,(1 - 1)but if you don’t believe it, if you don’t feel entitled, it isn’t going to happen.
W: You write about this a lot in the book.(1-2)It’s all about confidence.
M: Yes.
W: I would say after knowing you for a year or two now, you have a certain amount of confidence that some people who know you probably think is healthy and other people think it crosses the line into self-conceit. Is that fair?
M: Yes. That’s fair. I mean if you don’t believe in yourself, nobody else is going to, but at the same time, you know the title of the book is "Often Wrong, Never in Doubt".
W: Right. So where did the confidence come from? Who instilled that in you?
M: You know the bottom line is it’s OK to fail, and you have to embrace failure. As I have met many people in my agency, such as all the Fortune 50 CEOs, and I’ve yet to meet the genius, I realize that as you go through life, when you meet the top of the heap, you know they are smart, terrific.
W: Wait. Just now you talked about the genius, and you don’t think you meet people who are smarter than you?
M:(2)I think a lot of people are smarter. But I’ve still yet to meet a genius one. Once people understand that all the people they read about are very talented, bright people, but you know, not as bright as you think sometimes. So once you realize that, it’s very empowering. Just like people think what we do for a living is incredibly difficult, yet if they sat in the chair, and did it for a while, they can also do that!
W: By the way, you don’t treat women as sex objects because you also say women are superior in business.
M: Well, I guess there it is that I believe in business. The whole chapter they give me a man and a woman of the same talent, I will take the woman every time.(3)I think they’re superior in business, because I have found throughout my career that males were so much more concerned with whose office is bigger and pals are winning, whereas women, almost added an exception, want to be paid fairly, get the job done.
W: Have you met these people?
M: Eight of my top ten partners in business are women. It’s a reasonable exception.
W: What does it deal with the statement you make in the book that a little hatred is good? In fact, you’re saying your current job is a talk show host, and you hate Larry King, who happens to be one of the nicer guys you choose to be.
M: First at all, I love Larry King. He is the best.(4 - 1)My point in the book is that, you have to personify, for example, who’s the best in what I do.
W:(4-2)That’s envy, not hatred.
M: OK, it’s a book. You know, we’d like this a little metaphor. And the point is that you have to say: why did he get Martha Stewart as a guest? I should have that guest and it’s actually built with the respect. You put someone to be your model, and if that is a competitive spirit, you added the competitive spirit with the other morning shows and, as I say Larry King to me is one of my heroes. But the point is: you have to be a little angry. I have to get there, I want to be there.(4-3)So wherever you are going in life, shoot somewhere and say "That’s what I want. "
W: You say you’ve thought about possibility of becoming mayor of New York City. Are you going to make that happen?
M: Now I say that I would love to get into politics, but it doesn’t mean it’s going to happen but until I say: "Wait a second. Why not me?" Bloomberg was a great businessman. He is a great mayor.(5)Until I said that, it actually cannot happen. It doesn’t mean it’s going to, but it can’t unless you say it.
W: Well. Good to have you to be here today, Donny.
M: Pleasure.