首页
登录
职称英语
A major aspect of many firms’ marketing strategies over the past decade hav
A major aspect of many firms’ marketing strategies over the past decade hav
游客
2023-12-04
22
管理
问题
A major aspect of many firms’ marketing strategies over the
past decade have been the development of new products.【M1】______
Consumer-product companies are launching nearly 30,000 new
products each year, according to the research firm Marketing
Intelligence Service(compared with only 2,689 in 1980). The
market has become saturated new brands, which often lack any【M2】______
significant advantages that can be used as the base of an【M3】______
advertising campaign. Moreover, companies increasingly depend【M4】______
on sales promotion to encourage consumers to try these brands.
Marketers are relying less on samples, coupons, rebates,【M5】______
premiums, and other innovatively promotional tools to achieve【M6】______
trial usage of their new brands and encourage repeat purchase.
Promotions are also important in getting retailers to allocate some
of their precious shelf space by new brands. The competition for【M7】______
shelf space for new products in stores is enormous. Supermarkets
carry an average of 30,000 products(compared with 13,067 in
1982). Retailers favor of new brands with strong sales promotion【M8】______
support will bring in more customers and boost their sales and【M9】______
profits. Many retailers require special discounts or allowances
from manufacturers just to handle a new product. These slotting
fees or allowances, which are discussed later in the chapter, can
make it expensive for a manufacture to introduce a new product.【M10】______ [br] 【M4】
选项
答案
Moreover一Thus/Therefore
解析
语篇错误。上文描述了近几十年的市场状况,市场上的新产品缺乏个体优势,不能通过广告营销手法在市场上推广。所以,营销商只能求助其他的方式进行新产品推介。下文提到了营销商用促销手段来鼓励消费者尝试其新产品,与上文形成的是因果关系,不是递进关系,所以要改为Thus或Therefore。
转载请注明原文地址:https://tihaiku.com/zcyy/3243658.html
相关试题推荐
EmilyDickinsonwrotemanyshortpoemsonvariousaspectsoflife.Whichofthe
StrategiesforPublicSpeakingWhat’sgreataboutpu
StrategiesforPublicSpeakingWhat’sgreataboutpu
StrategiesforPublicSpeakingWhat’sgreataboutpu
StrategiesforPublicSpeakingWhat’sgreataboutpu
StrategiesforWritingaLiteratureReviewAliterature
StrategiesforWritingaLiteratureReviewAliterature
StrategiesforWritingaLiteratureReviewAliterature
StrategiesforWritingaLiteratureReviewAliterature
StrategiesforWritingaLiteratureReviewAliterature
随机试题
They’veimposedaneconomic______onthecountry.A、enclosureB、blockadeC、restr
Britainhasannouncedthatitistocancelabout200millionpounds’wortho
Xinchunreturnedfromabroadadifferentman.Theitalicizedpartfunctionsasa
[originaltext]M:Excuseme,Mr.Johnsonasksmetocomeandseehimthismornin
LudwigvanBeethovenwasoneofthe【B1】______composerswhoeverlived,tieth
假设某公司营销系统有营销点关系S(营销点,负责人姓名,联系方式)、商品关系
为保证水泥安定性合格,对于硅酸盐水泥和普通硅酸盐水泥,水泥中氧化镁含量不得超过(
某建筑为钢筋混凝土结构的生产用房,其耐用年限为()年。A.60 B.50
根据民事诉讼法的规定,破产财产优先拨付破产费用后,按一定顺序清偿。下列哪一清偿顺
仿制药、按照药品管理的体外诊断试剂,经申请人评估,认为无需或者不能开展药物临床试
最新回复
(
0
)