首页
登录
职称英语
A major aspect of many firms’ marketing strategies over the past decade hav
A major aspect of many firms’ marketing strategies over the past decade hav
游客
2023-11-30
49
管理
问题
A major aspect of many firms’ marketing strategies over the
past decade have been the development of new products.【M1】______
Consumer-product companies are launching nearly 30,000 new
products each year, according to the research firm Marketing
Intelligence Service(compared with only 2,689 in 1980). The
market has become saturated new brands, which often lack any【M2】______
significant advantages that can be used as the base of an【M3】______
advertising campaign. Moreover, companies increasingly depend【M4】______
on sales promotion to encourage consumers to try these brands.
Marketers are relying less on samples, coupons, rebates,【M5】______
premiums, and other innovatively promotional tools to achieve【M6】______
trial usage of their new brands and encourage repeat purchase.
Promotions are also important in getting retailers to allocate some
of their precious shelf space by new brands. The competition for【M7】______
shelf space for new products in stores is enormous. Supermarkets
carry an average of 30,000 products(compared with 13,067 in
1982). Retailers favor of new brands with strong sales promotion【M8】______
support will bring in more customers and boost their sales and【M9】______
profits. Many retailers require special discounts or allowances
from manufacturers just to handle a new product. These slotting
fees or allowances, which are discussed later in the chapter, can
make it expensive for a manufacture to introduce a new product.【M10】______ [br] 【M3】
选项
答案
base—basis
解析
词汇错误。此处考查的是近义词的辨析。base作名词,意思为“基地,基础”,也可作不及物动词,base on是固定搭配,意思为“根据……”,basis作名词,意思为“基础”,固定搭配为on the basis of,意思为“基于……”。两者都可以表示“基础”但有细微差别,base表示实体可见的基地或基础:而basis表示抽象不可见的基础或基本准则。此处指的是“广告营销的基础”,所以应该用basis。
转载请注明原文地址:https://tihaiku.com/zcyy/3232071.html
相关试题推荐
Thelasttwotornadoseasonshavebeenthedeadliestinadecade,with206
Thelasttwotornadoseasonshavebeenthedeadliestinadecade,with206
Thelasttwotornadoseasonshavebeenthedeadliestinadecade,with206
Thelasttwotornadoseasonshavebeenthedeadliestinadecade,with206
Thelasttwotornadoseasonshavebeenthedeadliestinadecade,with206
Thelasttwotornadoseasonshavebeenthedeadliestinadecade,with206
(1)Boundarieshaveunderpinnedprettymucheveryaspectofmylife,bothpas
Part-timejobsarebeneficialtocollegestudentsinmanyaspects,andsome
Overthepastdecade,DINK(DoubleIncomesNoKids)hasbeenalifestylepu
Amajoraspectofmanyfirms’marketingstrategiesoverthepastdecadehav
随机试题
Howdidthemantravelabroad?In______car.[br][originaltext](11)Aman
Answerthequestionsbelow.ChooseNOMORETHANTWOWORDSAND/ORANUMBERfromt
Thefirstdayofschooloneofmyclassmatesbeganatalkwithmethatchang
Writeanessayof160—200wordsbasedonthefollowingdrawing.[img]2021m3s/ct
AlthoughCoca-ColaCo:spentnearly$2billionlastyearadvertisingitsvar
[originaltext]M:[12]HappyAnniversary!W:Oh,thankyou.They’rebeautiful.You
根据我国刑事法律制度的规定,下列关于徇私舞弊不移交刑事案件罪与徇私枉法罪的表述中
其他条件不变的情况下,当商业银行资产负债久期缺口为正时,下列关于市场利率与银行整
根据增值税法律制度的规定,下列各项免征增值税的有()。A.农民销售自产农产
(2020年真题)甲设备制造公司为居民企业,主要从事机械设备制造和销售业务。2
最新回复
(
0
)