Who will be benefited from the money Holiday Inn donates for every story shared?

Holiday Inn wants to know what has become of the 500,000 towels a year that guests swipe from its 2,638 hotels. [12]But the hotel chain isn’t looking to put towel takers through the spin cycle. It just wants them to spin some yarns for a national promotion. Holiday Inn gave guests amnesty in exchange for their stories about how they’ve used the towels they’ve taken over the years. For every story shared, [11]Holiday Inn will donate $1 to a charity it founded in 1986 that helps children with life-threatening illnesses. "This really is lighthearted," said Mark Snyder, senior vice president for brand management at Holiday Inn. "It’s just a way for people to come on, tell us their story and relieve any lingering guilt they might have about having a Holiday Inn towel in their linen closet." The hotel chain asked guests to provide their stories on Holiday Inn’s Website. [13]Guests whose stories are one of the best 25 chosen will receive a limited edition souvenir Holiday Inn towel. [12]Hundreds of stories had already rolled into the Website, One man said he took a towel from a Holiday Inn hotel in Monterey, Mexico, as a memento of his honeymoon night. He said he later lost the woman, but he’s still got the towel.