首页
登录
职称英语
When shopkeepers want to lure customers into buying a particular product, th
When shopkeepers want to lure customers into buying a particular product, th
游客
2023-11-10
18
管理
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____. [br] (4)
选项
A、for example
B、as a result
C、in particular
D、by contrast
答案
A
解析
上文提及与fractions有关的主要原因,本段用具体的事例说明,提及50%,33%,73%等多个数据。因此此处是支持上一句观点的具体例子.故A项for example符合语义。as a result“结果是”;in particular“特别”;by contrast“相反”。
转载请注明原文地址:https://tihaiku.com/zcyy/3174971.html
相关试题推荐
Aninsuranceagentcalledmethismorning.Thisparticularagentwantedtod
Aninsuranceagentcalledmethismorning.Thisparticularagentwantedtod
Aninsuranceagentcalledmethismorning.Thisparticularagentwantedtod
_______its"weights"istheEarth’sgravitationalattractionfortheparticular
—Thanksforbuyingmetheticket.—I’llmakeit______toyoulater.A、outB、upC、
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
随机试题
Whatistheletterfor?Toapply______.[br]Whydidhedislikethejob?Becau
[originaltext]M:ProfessorWhiteisreallyintoclassdiscussion.Almostineve
THEINTRINSICCOMPLEXITYOFCONCEPTSThewordsdiscussed
(1)TheMuslimcalendar,nowinits1,431styear,followsthecycleofthemo
Toomanyvulnerablechild-freeadultsarebeingruthlessly(无情的)manipulatedi
慢性充血性心力衰竭康复中的耐力训练,错误的是A.训练的准备和结束活动必须充分,最
我国现行的()规定,中国人民银行在国务院领导下履行职责。A.《中国人民银行法
既利水通淋,又解暑热的药物是()。 A.香薷 B.青蒿 C.滑石 D.藿
建筑产品的技术寿命也称为()。A.物理寿命 B.预期使用寿命 C.
男,55岁。全口牙龈红肿数月。检查:全口牙龈中度红肿,质软。牙周探针深度4~6m
最新回复
(
0
)