首页
登录
职称英语
Travellers arriving at Heathrow airport this year have been met by the smel
Travellers arriving at Heathrow airport this year have been met by the smel
游客
2023-11-08
14
管理
问题
Travellers arriving at Heathrow airport this year have been met by the smell of freshly-cut grass, pumped from a discreet corner via an "aroma box", a machine which blows warm, scented air into the environment. It can scent the area of an average high street shop with the smell of the chocolate, freshly-cut grass, or sea breezes, in fact any synthetic odours that can be made to smell like the real thing.
Heathrow’s move into "sensory" marketing is the latest in a long line of attempts by businesses to use sensory psychology -- the scientific study of the effects of the senses on our behaviour to help sell products. Marketing people call this "atmospherics" -- using sounds or smells to manipulate consumer behaviour. On Valentine’s Day two years ago the chain of chemist’s Superdog scented one of its London shops with chocolate. The smell of chocolate is supposed to have the effect of reducing concentration and making customers relax. "Chocolate is associated with love", said a marketing spokeswoman, "we thought it would get people in the mood for romance." She did not reveal, though, whether the smell actually made people spend more money.
However, research into customer satisfaction with certain scented products has clearly shown that smell does have a commercial effect, though of course it must be an appropriate smell. In a survey, customers considered a lemon-scented detergent more effective than another scented with coconut despite the fact that the detergent used in both was identical. On the other hand, a coconut-scented suntan lotion was rated more effective than a lemon-scented one. A research group from Washington University reported that the smell of mint or orange sprayed in a store resulted in customers rating the store as more modern and more pleasant for shopping than other stores without the smell. Customers also rated the goods on sale as better, and expressed a stronger intention to visit the store again in the future.
Music too has long been used in supermarkets for marketing purposes. Supermarkets are aware, for example, that slow music causes customers to stay longer in the shop (and hopefully buy more things). At Leicester University psychologists have found that a specific kind of music can influence consumer behaviour. In a supermarket French wine sold at the rate of 76% compared to 20% German wine when French accordion music was played. The same thing happened in reverse when German bierkeller music was played In one American study people even bought more expensive wines when classical music was played instead of country music.
Writers and poets have often described the powerful effects of smell on our emotions, and smell is often considered to be the sense most likely to evoke emotion- filled memories. Research suggests however that this is a myth and that a photograph or a voice is just as likely to evoke a memory as a smell. Perhaps the reason for this myth is because smells, as opposed to sights and sounds, are very difficult to give a name to. The fact that smell is invisible, and thus somehow more mysterious, may partly explain its reputation as our most emotional sense. [br] According to the passage, which of the following statements is NOT true?
选项
A、Smell is the most emotional of the senses.
B、Smell stimulates our memory more than the other senses.
C、Smell is considered to be mysterious, as it is untouchable.
D、Smell is the sense most difficult to identify.
答案
B
解析
本题询问细节,相关信息为文章的最后一段。虽然人们觉得气味最能引起充满感情的回亿,但“Research suggests...that a photograph or a voice is just as likely to evoke a memory as a smell”,所以B不准确。
转载请注明原文地址:https://tihaiku.com/zcyy/3169960.html
相关试题推荐
Thenewsreportershurriedtotheairport,only______thefilmstarshadleft.A、t
Iwouldappreciate______tomeetmeattheairport.A、yourcomingB、youtocome
Astheplanecircledovertheairport,everyonesensedthatsomethingwaswr
Astheplanecircledovertheairport,everyonesensedthatsomethingwaswr
Astheplanecircledovertheairport,everyonesensedthatsomethingwaswr
Astheplanecircledovertheairport,everyonesensedthatsomethingwaswr
Astheplanecircledovertheairport,everyonesensedthatsomethingwaswr
Astheplanecircledovertheairport,everyonesensedthatsomethingwaswr
Astheplanecircledovertheairport,everyonesensedthatsomethingwaswr
Astheplanecircledovertheairport,everyonesensedthatsomethingwaswr
随机试题
Irresponsiblefinancial______intheUShasagoodclaimtobeingthemaincaus
(76)Wearetoldthatthemassmediaarethegreatestorgansforenlightenme
Livingisrisky.Crossingtheroad,drivingacar,flying,swallowinganasp
Forthispart,youareallowed30minutestowriteashortessayentitledOn
两个质量的数据分别是433.5mg和0.0655g,则它们的( )A.有效
站用交流电低压系统应采用三相四线制,系统的中性点()接地。直接
“任何组织和个人都不得有超越宪法法律的特权,绝不允许以言代法、以权压法、逐利违法
属于单一制的国家有( )。 A.中国 B.法国 C.美国 D.德国
下列有关劳动合同的说法正确的是:()A.依法成立的会计师事务所、律师事务所等合
压力管道输送的是液化气体、蒸气介质或者可燃、易爆、有毒、有腐蚀性、最高工作温度高
最新回复
(
0
)