首页
登录
职称英语
If you think money can’t buy you friends, think again. In the online world,
If you think money can’t buy you friends, think again. In the online world,
游客
2023-11-03
15
管理
问题
If you think money can’t buy you friends, think again. In the online world, it’s possible to purchase a crowd of fans. One thousand cost only $18 on average, according to estimates by Barracuda Networks, a network security company. Yet these friends won’t meet you for drinks after work. In fact, they don’t even exist. They are pixels on a screen.
A large share of social-media followers of the biggest companies are not human, believes Marco Camisani Calzolari, an entrepreneur and professor at Milan’s ILUM University. In a recent study he quantified the proportion of computer-generated fans or inactive users following big brands on Twitter. To decide whether a follower is human, Mr. Camisani Calzolari used various criteria, including the number of posts from a fan’s Twitter account and the use of correct punctuation in tweets. According to this research, by June 2011 nearly half of Twitter followers of computer maker Dell—about 700,000—were bots.
Some politicians also seem to have many fake followers. Mitt Romney, the former Republican presidential candidate, became the focus of media attention when his Twitter following swelled by 17% in a single day in July. On close inspection, a significant proportion of Mr. Romney’s followers appeared to be fake profiles. In Italy Beppe Grillo’s Five Star Movement lost the driving force when Mr. Camisani Calzolari made a similar claim about the followers of the comedian-turned-politician.
There is no indication that any of the companies mentioned in Mr. Camisani Calzolari’s paper have bought followers—rogue bots often attach themselves to people and brands without payment. But some firms do buy a social media following. Fake profiles are at the center of a very vibrant and growing underground economy, says Barracuda Networks. On eBay, the e-commerce site, for instance, the firm’s researchers have found 20 sellers offering to set up such profiles.
For start-ups a strong social media following can boost business. A small mom-and-pop shop struggling to sell its goods can look like a booming upstart thanks to a swollen Twitter account, or an artificially high number of Facebook likes. For major international companies, a small number of followers in the early stages of engagement with social media can be embarrassing at best and damaging to brand perception at worst. Buying crowds of fans—even if they aren’t engaged with the brand—can give an artificial boost to a business.
For now, the trick works. "Normal people don’t know yet that there is this black market. Most have total trust that a brand’s followers are real," says Mr. Camisani Calzolari. But brands are already finding diminishing returns. When everybody has a large following, the impact is much diminished. And consumers are starting to cotton on to sharp practices. "The number of followers is a superficial measurement unless they are engaged," argues Carly Donovan of Ogilvy Action, an arm of Ogilvy & Mather, the advertisement and public relations agency. Money can buy you friends—just not very good ones. [br] According to Carly Donovan,______.
选项
A、half of the Twitter followers of Dell are bots
B、most people believe the followers are human
C、the number of followers is not a real measurement
D、the impact of social media following is reducing
答案
C
解析
推理题。最后一段第六句提到,卡莉·多诺万的观点:粉丝数量只是一个表面的衡量标准,除非他们参与互动。由此推知,目前粉丝的数量并不是真正的衡量标准,所以选[C]。[A]“戴尔公司的推特粉丝有一半是自动程序”在第二段最后一句有所提及,但这也是卡米萨尼·卡佐拉里先生所说的话,而且仅仅指的是2011年的时候,故排除;[B]“大部分人认为粉丝都是真实的”在最后一段第二句中有所提及,但这也是卡米萨尼·卡佐拉里先生所说的话,故排除;[D]“社交媒体粉丝的影响力在减弱”在本段第四句有所提及,但这并非卡莉·多诺万的想法,所以排除。
转载请注明原文地址:https://tihaiku.com/zcyy/3155012.html
相关试题推荐
Ifyouthinkmoneycan’tbuyyoufriends,thinkagain.Intheonlineworld,
Ifyouthinkmoneycan’tbuyyoufriends,thinkagain.Intheonlineworld,
Ifyouthinkmoneycan’tbuyyoufriends,thinkagain.Intheonlineworld,
Mostpeoplewhogoonlinehavemainlypositiveexperience.But,【C1】______a
Mostpeoplewhogoonlinehavemainlypositiveexperience.But,【C1】______a
Mostpeoplewhogoonlinehavemainlypositiveexperience.But,【C1】______a
Mostpeoplewhogoonlinehavemainlypositiveexperience.But,【C1】______a
Mostpeoplewhogoonlinehavemainlypositiveexperience.But,【C1】______a
Mostpeoplewhogoonlinehavemainlypositiveexperience.But,【C1】______a
Mostpeoplewhogoonlinehavemainlypositiveexperience.But,【C1】______a
随机试题
(l)Theearliestcontroversiesabouttherelationshipbetweenphotographyand
Farmersusuallyuseploughstopreparetheirfieldsforplantingcrops.Plou
ThespecificgravityofthewaterinthegreatSaltLakeistoogreatthatonec
[originaltext]W:ThereisnothingIlikemorethanagoodmysterynovelwhenI’
以下哪种身体条件,不可以申请机动车驾驶证?()A.糖尿病 B.红绿色盲 C
工程监理人员认为工程施工不符合工程设计要求,施工技术标准和和合同约定的,有权要求
完成某个环节的工作需有来自彼此独立的两个部门或人员协调运作、相互监督、相互制约、
各级别轿车历年销售份额(%) 2001~2010年各级别轿车历年销售份额
企业劳动争议调解委员会由()组成。A:职工代表 B:行政机构代表 C:工会代
A.饮酒 B.静坐生活方式 C.定期体检 D.跑步 E.吃甜食被称为保健
最新回复
(
0
)