首页
登录
职称英语
(1)Until recently, women in advertisements wore one of three things—an apron
(1)Until recently, women in advertisements wore one of three things—an apron
游客
2023-10-31
23
管理
问题
(1)Until recently, women in advertisements wore one of three things—an apron, a glamorous dress or a frown. Although that is now changing, many women still feel angry enough to deface offending advertisements with stickers protesting, "This ad degrades women." Why does this sort of advertising exist? How can advertisers and ad agencies produce, sometimes after months of research, advertising that offends the consumer?
(2)The Advertising Standards Authority(the body which deals with complaints about print media)is carrying out research into how women feel about the way they are portrayed in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often irritated by the way they are seen in ads, few feel strongly enough to complain.
(3)Women are not the only victims of poor and boring stereotypes—in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate boors, permanently on the lookout for an escape to the pub. But it is women who seem to bear the brunt of the industry’s apparent inability to put people into an authentic present-day context.
(4)Yet according to Emma Bennett, executive creative director of a London advertising agency, women are not infuriated by stereotypes and sexist advertising. "It tends to wash over them; they are not militant or angry—they just find it annoying or tiresome. They reluctantly accept outdated stereotypes, but heave a sigh of relief when an advertisement really gets it right." She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. "Researchers have often asked the wrong questions. The most important thing is the advertisement’s tone of voice. Women hate being patronized, flattered or given desperately down-to-earth common sense advice."
(5)In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and until people on the receiving end take the business seriously and make their feelings known, the process of change will remain laboriously slow. [br] What do women usually do with advertisements that offend them?
选项
A、They are irritated and tend to bring lawsuits against the advertisements.
B、They are indignant and tend to strongly object to the advertisements.
C、They are angry and tend to refuse to buy the products.
D、They are upset and tend to feel ashamed of the images.
答案
B
解析
第1段第2句描述了女性对使她们感到不快的广告的态度:angry,但仅此而已,原文没有提到她们是否会诉诸法律(A),或罢买相关产品(C),也没有提到她们会感到ashamed(D),因此,本题应选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3145350.html
相关试题推荐
(1)Untilrecently,womeninadvertisementsworeoneofthreethings—anapron
(1)Untilrecently,womeninadvertisementsworeoneofthreethings—anapron
Oneofthegoodthingsformeninwomen’sliberationisthatmennolongerh
Oneofthegoodthingsformeninwomen’sliberationisthatmennolongerh
PASSAGEFOUR[br]WhatadvertisementsdoChinesepeopleprefertohavenow?Subtl
(1)Recently,acoupleinNewZealandwereforbiddenfromnamingtheirbabys
Americansoftensaythatthereareonlytwothingsapersoncanbesureofi
"Untilrecently,Ithoughtthattherewouldneveragainbeanopportunityto
Recently,acollegestudenthelpedanoldwomanwhofelldownandwasaccuse
[originaltext]M:Hi.Mary.Howareyou?W:Fine,thanks.Howarethingsgoing?
随机试题
Forthispart,youareallowed30minutestowriteashortessayonthetopicHo
[img]2019m9x/ct_eyyjsbz2019c_eyyjsbreadc_0071_201908[/img]LatertheGreeksm
防火调节阀安装在有防火要求的通风空调系统官道上,平时处于常开状态,并在0~90°
一般来说,如果影响小微企业贷款违约率指标的随机因素非常多,即每个因素所起的作用相
有关促胃液素的叙述,错误的是()A.促进胃酸的分泌 B.促进胃窦的运动 C
根据《中华人民共和国劳动法》,用人单位由于特殊原因需要延长工作时间的,经与工会和
()使得产品的固定收入部分明显高于市场同期和同信用级别固定收益证券的利息收
关于纳税申报的方式不包括的是( )。A.邮寄申报 B.数据电文 C.核定申报
甲公司系增值税一般纳税人,购入原材料750千克,收到的增值税专用发票注明价款4
(2021年真题)关于工程重大安全事故罪的说法,正确的有()。A.该犯罪是
最新回复
(
0
)