首页
登录
职称英语
(1) If you think money can’t buy you friends, think again. In the online wor
(1) If you think money can’t buy you friends, think again. In the online wor
游客
2023-10-21
67
管理
问题
(1) If you think money can’t buy you friends, think again. In the online world, it’s possible to purchase a crowd of fans. One thousand cost only $18 on average, according to estimates by Barracuda Networks, a network security company. Yet these friends won’t meet you for drinks after work. In fact, they don’t even exist. They are pixels on a screen.
(2) A large share of social-media followers of the biggest companies are not human, believes Marco Camisani Calzolari, an entrepreneur and professor at Milan’s ILUM University. In a recent study he quantified the proportion of computer-generated fans or inactive users following big brands on Twitter. To decide whether a follower is human, Mr. Camisani Calzolari used various criteria, including the number of posts from a fan’s Twitter account and the use of correct punctuation in tweets. According to this research, by June 2011 nearly half of Twitter followers of computer maker Dell—about 700000— were bots.
(3) Some politicians also seem to have many fake followers. Mitt Romney, the former Republican presidential candidate, became the focus of media attention when his Twitter following swelled by 17% in a single day in July. On close inspection, a significant proportion of Mr. Romney’s followers appeared to be fake profiles. In Italy Beppe Grillo’s Five Star Movement lost the driving force when Mr. Camisani Calzolari made a similar claim about the followers of the comedian-turned-politician.
(4) There is no indication that any of the companies mentioned in Mr. Camisani Calzolari’s paper have bought followers—rogue bots often attach themselves to people and brands without payment. But some firms do buy a social media following. Fake profiles are at the center of a very vibrant and growing underground economy, says Barracuda Networks. On eBay, the e-commerce site, for instance, the firm’s researchers have found 20 sellers offering to set up such profiles.
(5) For start-ups a strong social media following can boost business. A small mom-and-pop shop struggling to sell its goods can look like a booming upstart thanks to a swollen Twitter account, or an artificially high number of Facebook likes. For major international companies, a small number of followers in the early stages of engagement with social media can be embarrassing at best and damaging to brand perception at worst. Buying crowds of fans—even if they aren’t engaged with the brand—can give an artificial boost to a business.
(6) For now, the trick works. "Normal people don’t know yet that there is this black market. Most have total trust that a brand’s followers are real, " says Mr. Camisani Calzolari. But brands are already finding diminishing returns. When everybody has a large following, the impact is much diminished. And consumers are starting to cotton on to sharp practices. "The number of followers is a superficial measurement unless they are engaged, " argues Carly Donovan of Ogilvy Action, an arm of Ogilvy & Mather, the advertisement and public relations agency. Money can buy you friends—just not very good ones. (本文选自 The. Economist) [br] Which of the following is INCORRECT about Mr. Camisani Calzolari’s recent study?
选项
A、He investigated the followers of big brands on Twitter.
B、He compared computer-generated fans with inactive users.
C、He wanted to judge whether a follower is real.
D、He used the number of articles posted as a research standard.
答案
B
解析
细节题,文章第二段第二句表明,在最近的一项研究中,卡米萨尼.卡佐拉里量化了大品牌公司的推特账号所拥有的电脑生成粉丝或僵尸粉丝的比例,而不是对这两种粉丝进行对比,所以B为本题答案,同时排除A“他调查了大品牌公司的推特粉丝”。C“他想要判断粉丝是不是真实的”和D“他把推文数作为研究的一个标准”在文中第二段第三句均有所提及,故均排除。
转载请注明原文地址:https://tihaiku.com/zcyy/3118366.html
相关试题推荐
PASSAGETHREE[br]Whatdoestheauthor’sfriendown?AnonlineTaobaostore.具体内容
[originaltext]M:Hello,Ruth.Nicetoseeyouagain.Youseemtobeverybusyr
[originaltext]M:Hello,Ruth.Nicetoseeyouagain.Youseemtobeverybusyr
[originaltext]M:Hello,Ruth.Nicetoseeyouagain.Youseemtobeverybusyr
AnOnlineHealthForumDealingwithamedica
(1)Ifyouthinkmoneycan’tbuyyoufriends,thinkagain.Intheonlinewor
SomeofmyfondestmemoriesarewhenI’veputtogetheralargegroupoffriends
Notonlytheactorbutalsohisfriends________thatthecriticsdidnotgiveth
PassageSix[br]Whywastheauthornotallowedtocallherfriends?Becauseher
Thesunhadnosoonerstartedtoshine________itwascloudedoveragain.A、whenB
随机试题
Hisinfluenceoverunionmembershas______sincehisfailuretostrivehigherw
如果通过局域网连接互联网,需要设置TCP/IP协议属性,其中不需要针对( )指
国家对自然保护区实行综合管理与部门管理相结合的管理体制。国务院()行政主管部门负
某基金公司员工甲认为,董事会对风险管理的有效性承担最终责任,可以授权其下设的专门
某企业决定在农村设厂,则该企业可以享受的税收优惠不包括哪一项?()A:不征收房产
下列哪项不属于划定规划区时需考虑的主要原因?( )A.统筹城乡发展的需要 B
下列有关培训制度的执行与完善的说法,错误的是( )。A.监督检查人员仅限于企业
瞳孔扩大时,通常使折光系统的 A.球面像差增大,色像差减小B.球面像差
下列有关生活常识,不正确的是()。A.夏天不宜穿深色衣服,深色比浅色更易吸收
股本总额超过人民币4亿元的股份有限公司拟申请其股票在证券交易所上市交易的,其向社
最新回复
(
0
)