[originaltext]M: Christmas is coming, and the stores are going to try to keep y

M: Christmas is coming, and the stores are going to try to keep you spending. So here to expose a few tricks is Kelly Grant. She’s a senior consumer reporter for Smart Money. com. Thanks for being with us.
W: Hi!
M: I’ve fallen for a lot of these, so help us now. First one, gifts with purchase.
W: Studies have shown that consumers after-think of the gift with purchase, not just as you are spending extra money for something that you might not ever want, but we also quit with the discount. So to avoid this trick, you need to make sure that you’re really sure the gift is just on your list and you’re still spending in budget.
M: There are a lot of psychological tricks here. For example, the purchase limits.
W: That’s exactly the trick. Studies have shown that if there’s a limit in pleasure more like a little, the higher the limit, the more likely you’re to buy.
M: How can you ignore those e-mails that you keep getting about this sale and that sale?
W: Don’t open your e-mail. Close your eyes. That’s really the best advice. I mean the stores really know what we’re hard-wired to think about. That is the scarcity. When you’re looking through your e-mails, try to avoid opening any of those ones, unless you’re going to make a purchase from that store anyway, otherwise just delete it on red.
M: Got it. You know, it’s really a number’s game. Because a lot of times when you’re looking at these different deals, it’s like: save 30％ , save 50％. But are you really saving that much money when you’re looking at your purchase?
W: That’s what their purpose is for. Whatever you see, first, you’re more likely to become attached to the deal. And the price in comparison is not going to look such a big deal. The advertising works in such a tricky way that you might think you’re getting that much of a better price, because the savings are significant.
M: Yeah, I got it. And shop now, save later. Is that a trick?
W: Well. You see a lot of these, especially with closing stores at this time of year and this is a way that consumers try to think they are going to game a system, because they are going to buy something today and get today’s sale, and they are going to get coupons to come back in two weeks and buy a little bit more than even with better prices. So for this one, you know somebody’s sales are right there now. Just try to focus on what deals they are currently and they are not trying to play games.
M: So I think the key words here are just "stay focused". You know you have a list, you have your budget.
W: Exactly. Make that list and check it twice.
M: Thanks Kelly for helping us adults out in knowing what the shopping is really for.
W: It’s my pleasure.
6. When is the gift with purchase acceptable according to Kelly Grant?
7. Which of the following purchase limits would most attract people to buy?
8. Which of the following in people’s psychology does the trick of sales e-mails take advantage of?
9. Why do the stores emphasize the savings in the deals?
10. Which of the following statements is INCORRECT according to the interview?