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  3. Silly Question, Brilliant Answers Several years ago, Mas

Silly Question, Brilliant Answers Several years ago, Mas

游客2023-10-20  47
问题                     Silly Question, Brilliant Answers
    Several years ago, Masaru Ibuka, the chairman of Sony, was at a company planning meeting. Suddenly he had a brilliant idea. He stopped the meeting and asked everyone present what would happen if Sony removed the recording function and speaker and sold headphone with a tape player instead. Almost everyone thought he was crazy. Still, Ibuka kept thinking about his idea and worked at refining it. The result, of course, turned out to be the wildly successful Sony Walkman.
    Good ideas often start with a really silly question. Bill Bowerman was making breakfast one day. As he stood there making waffles(华夫饼干)for his son, he wondered what would happen if he poured rubber into his waffle iron. Later, he tried it and the result looked something like the bottom of most sports shoes we see today. Still, when he took this idea to several existing shoe companies, he was literally laughed at. In fact, every single company turned him down. Though rather discouraged, Bowerman persevered and went on to form his own company, making NIKE athletic shoes.
    Sometimes good ideas grow out of frustration. When Fred Smith was a student at Yale University, he had some paperwork that he needed to have delivered across the country the next day. Fred was amazed to find out that overnight delivery was impossible. He sat for a long while wondering why. Why couldn’t there be a reliable overnight mail delivery service? He decided to design one. Fred did that and turned his design into a class project. His business professor gave him only a " C " for his efforts. However, Fred was not through. He refined the ideas in that class project and eventually turned them into one of the first and most successful overnight mail services in the world—FedEx.
    We know today, of course, that each of these ideas led to an incredibly successful product or service that has changed the way many of us live. The best questions are usually open-ended and are often silly. Children aren’t afraid to ask such questions, but adults frequently are. Think how different the world might be if people never asked " silly" questions!
Question 66—70
Answer the following questions according to the passage. [br] How did Sony Walkman come into being?
选项
答案 The company’s chairman Ibuka suggested removing the recording function and speaker and soldheadphone with a tape player．
解析 (文中第一段提到Ibuka在公司的聚会上提出了丢弃录音功能，创造带有磁带的耳机的想法。正是因为这一想法才有了索尼随身听。)
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