首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called "f
Reebok executives do not like to hear their stylish athletic shoes called "f
游客
2023-10-19
12
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans for few changes in the up-market retailing network that helped push sales to $27 to $85, will continue to be sold only in better specially, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors, partly out of necessity. At times the unexpected demand for Reebok shoes exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] What lesson has Reebok learned from Nike’s distribution problems?
选项
A、A company should not sell its high quality shoes in discount stores.
B、A company should not limit its distribution network.
C、A company should do follow-up surveys of its products.
D、A company should correctly evaluate the impact of a new craze on the market.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3111346.html
相关试题推荐
Aftertheheavyrain,abuilderwascalledtorepairtheroof,whichwas________
(1)NearusonourstreettherewasafamilywithagirlmyagecalledSafin
(1)NearusonourstreettherewasafamilywithagirlmyagecalledSafin
(1)NearusonourstreettherewasafamilywithagirlmyagecalledSafin
(1)ScarlettrecalledbitterlyherconversationwithGrandmaFontaine.Onth
(1)ScarlettrecalledbitterlyherconversationwithGrandmaFontaine.Onth
Ihadateacheroncewhocalledhisstudents"idiots"whentheyscrewedup.
Executivesofthecompanyenjoyedan________lifestyleoffreegifts,finewine
Neverbefore______somanypeopleinourcountrybeeninterestedinathleticspor
Neverbefore______somanypeopleinourcountrybeeninterestedinathleticspor
随机试题
下列属于非现场监管体系的有()。A.风险监测计量指标体系 B.风险评估判
x2+xy+y2=1表示的曲线是()。A.椭圆B.双曲线C.抛物线D.两
下列单位中,负责测绘项目技术设计的是()。A.承担项目的法人单位 B.项目
以实践训练为主的教学方法,强调手脑并用、学用结合,依靠实践训练开发学生的体力和智
蛋白质分子中的疏水键A.是在α螺旋的肽键之间形成的 B.是在蛋白质氨基酸侧链和
以下指标中哪个数值越小表明商业银行存储的流动性越高()A:大额负债依赖度B:核
下列属于基差走强的情形有()。A.基差从负值变为正值 B.基差从正值变为负值
幼儿提问类型的变化模式是( )。A.从“是什么”转向“为什么” B.从“为什
企业将以摊余成本计量的金融资产重分类为以公允价值计量且其变动计入当期损益的金融资
起重机械的稳定性包括()A.起重机在额定工作参数情况下的稳定 B.起重机
最新回复
(
0
)