首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called "f
Reebok executives do not like to hear their stylish athletic shoes called "f
游客
2023-10-19
65
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans for few changes in the up-market retailing network that helped push sales to $27 to $85, will continue to be sold only in better specially, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors, partly out of necessity. At times the unexpected demand for Reebok shoes exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] What lesson has Reebok learned from Nike’s distribution problems?
选项
A、A company should not sell its high quality shoes in discount stores.
B、A company should not limit its distribution network.
C、A company should do follow-up surveys of its products.
D、A company should correctly evaluate the impact of a new craze on the market.
答案
D
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3111346.html
相关试题推荐
Aftertheheavyrain,abuilderwascalledtorepairtheroof,whichwas________
(1)NearusonourstreettherewasafamilywithagirlmyagecalledSafin
(1)NearusonourstreettherewasafamilywithagirlmyagecalledSafin
(1)NearusonourstreettherewasafamilywithagirlmyagecalledSafin
(1)ScarlettrecalledbitterlyherconversationwithGrandmaFontaine.Onth
(1)ScarlettrecalledbitterlyherconversationwithGrandmaFontaine.Onth
Ihadateacheroncewhocalledhisstudents"idiots"whentheyscrewedup.
Executivesofthecompanyenjoyedan________lifestyleoffreegifts,finewine
Neverbefore______somanypeopleinourcountrybeeninterestedinathleticspor
Neverbefore______somanypeopleinourcountrybeeninterestedinathleticspor
随机试题
(1)AnAmericansurveyhasshownthateachyeareveryemployedpersonlosest
Fromthepassage,whydidthePilgrimssailtoAmerica?[br]Whatisthebestan
[originaltext]M:Hey,Alice.Whatareyoudoingthere?W:Hey,Roger.Couldyouhave
根据专利法律制度的规定,下列行为中,构成假冒专利的是()。A.专利权终止前在
施工现场质量管理检查记录是应由施工单位()在进场后、开工前按规定填写,报项目总监
陈某被某销售公司录用,其与公司签订的劳动合同中约定,销售业绩连续3个月排名末位时
患者,女,26岁。阴部瘙痒2天,坐卧不安,带下量多,色黄质稠,其气臭秽,心烦少寐
A.向下移动一些 B.保持不变 C.向上移动一些 D.与水的深度有关,无法
客户于2016年5月向某银行贷款60万元买房,期限20年,年利率为6%,自201
下列关于硬母线相色漆涂刷说法正确的有()。A.三相交流母线:A相为黄色,B相为绿
最新回复
(
0
)