Branding Yourself Online " We’re in an age when cor

游客2023-10-15 71

问题                      Branding Yourself Online
" We’re in an age when corporate businesses don’t care for you as an individual any more-you’re just an employee number------Professor David James"
London, England (CNN) -(76) The concept of personal branding has been around for more that a decade, but the Internet and social networking have made it easier than ever to sell the brand "you".
   (77) The basic idea of personal branding is to promote yourself as having certain values, skills or expertise—your brand—so that if someone needs that expertise, they’11 come to you first.
   (78) While many people are still uncomfortable with the idea of marketing themselves as a commodity, others see it as part of the changing world of work.
Professor David James is director of the school of Growth, Innovation and Enterprise at Henley school of Business, in England. He told CNN, " (79) We’re living in an age when corporate businesses don’t care about you as an individual any more—you’re just an employee number. They will outsource you, insource you, relocate you, and delocate you in whatever way they think suitable. Therefore you have to look after number one, and personal branding is really important.
So how do you go about creating your personal brand? James says the first step is to be clear a-bout your strengths and your core values. Your brand identity needs to be a clear message of who you are and what you have to offer.
   (80) Next, give yourself a short and long-term plan of where you want to be, what job you want to have, and how you want people to perceive you. Think about the people who can help get you where you want to be—they are your target audience. In the same way that a conventional brand markets itself to a certain demographic, you need to advertise your brand to your target audience. [br]

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答案很多人对于像商品一样推销自己还不适应，然而其他人将这一看法看作是不断变化的工作的一部分。

解析 (本句省译了the idea of，这是翻译中常用的方法，对于没有实在意义的词，可直接省略，使译文简洁，不罗嗦。)

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