首页
登录
职称英语
In April 1985, the management of the Coca-Cola Company announced its decisio
In April 1985, the management of the Coca-Cola Company announced its decisio
游客
2023-10-08
65
管理
问题
In April 1985, the management of the Coca-Cola Company announced its decision to change the flavor of the company’s flagship brand. This decision was made based on the fact that Pepsi consumer re search discovered in blind taste tests that a majority of consumers preferred the taste of Pepsi to that of Coke. The "Pepsi Challenge" campaign made this public knowledge and Coke executives quickly moved to change America’s top brand. New Coke came in a new can, with updated red and silver graphics re placing the traditional red and white look. Although taste tests of the New Coke had shown that majority of those tested preferred the new product, these tests could not gauge(评估) the emotional appeal of the "old" Coke. In other words, consumers want their cake and eat it too. A large public cried one after another during the 79 days when old Coke was no longer on the shelves. Coca-cola quickly reintroduced the "old" Coke when they realized market share was falling and named it Classic Coke. Volume for the classic brand has risen 24 percent since 1984, making it the No. 1 soft drink in the land since 1987. Consumers became even more loyal to the brand after it was temporarily taken away from them.
选项
A、consumers’ Loyalty to the Old Coke Brand.
B、Competition between Coca-Cola and Pepsi.
C、New Coke—A Lesson in Brand Loyalty.
D、Always Coca-Cola.
答案
C
解析
主旨题。本文讲的主要内容就是Coke-cola的一场品牌忠诚度测验战,因为和百事可乐的竞争,可口可乐公司撤下旧可乐,但是消费者竞相呼喊召回旧可乐,可口可乐公司也意识到自己的市场份额下降,于是采取措施引回旧可乐,结果销售量上升。所以,本文的最佳题目就是C。
转载请注明原文地址:https://tihaiku.com/zcyy/3082500.html
相关试题推荐
WhatkindofjobdoesZhangJunapplyfor?[br]Whichcompanydoeshewanttowo
Ad1Part-timelaboratoryassistantwantedbybusyelectronicscompanytohe
Atameetingofprojectmanagers,asamanagerofabigcompany,youshouldmake
Wemustseethebossbeforehemakesthefinal(decide)______.decision
Manyafemaleclerk______aboutunequaltreatmentatworkinthiscompany.A、com
DerseExhibitsisacompanythat______.[br]Thosewhoareinterestedintheof
DerseExhibitsisacompanythat______.[br]WhatpromiseshasDerseExhibitsm
DerseExhibitsisacompanythat______.[br]WhatisthepositionofferedbyDe
Onceyouarehiredbyacompany,youwillprobablyhavebusinesscards.Abu
Onceyouarehiredbyacompany,youwillprobablyhavebusinesscards.Abu
随机试题
[originaltext]WefirmlybelievethatanagentformarketingyourproductsinSh
嗜血杆菌药敏在M-H琼脂中加入A.Ca、Ⅴ因子 B.Ⅱ、Ⅴ因子 C.Ⅲ、Ⅹ因
A.两条相交的直线 B.两条异面直线 C.两条平行但不重合的直线 D.两条
左心衰竭最早出现的症状是A.夜间阵发性呼吸困难 B.端坐呼吸 C.劳力
我国法律规定的夫妻财产约定制的三种类型不包括()。A:部分共同制 B:完全共同
后遗效应是指A.大剂量下出现的不良反应B.血药浓度已降至最低有效浓度以下,仍残存
患儿,2岁。近1个月低热、咳嗽,夜间多汗,消瘦,胸片可见“哑铃状”双极阴影,结核
左边给定的是纸盒外表面的展开图,下面哪一项能由它折叠而成?请把它找出来。 A.
老刘和老张觉得人民调解员老王的调解效果不好,决定向人民法院起诉解决纠纷。老王仍然
某项永久性扶贫基金拟在每年年初发放80万元扶贫款,年利率为4%,则该基金需要在第
最新回复
(
0
)