首页
登录
职称英语
In April 1985, the management of the Coca-Cola Company announced its decisio
In April 1985, the management of the Coca-Cola Company announced its decisio
游客
2023-10-08
62
管理
问题
In April 1985, the management of the Coca-Cola Company announced its decision to change the flavor of the company’s flagship brand. This decision was made based on the fact that Pepsi consumer re search discovered in blind taste tests that a majority of consumers preferred the taste of Pepsi to that of Coke. The "Pepsi Challenge" campaign made this public knowledge and Coke executives quickly moved to change America’s top brand. New Coke came in a new can, with updated red and silver graphics re placing the traditional red and white look. Although taste tests of the New Coke had shown that majority of those tested preferred the new product, these tests could not gauge(评估) the emotional appeal of the "old" Coke. In other words, consumers want their cake and eat it too. A large public cried one after another during the 79 days when old Coke was no longer on the shelves. Coca-cola quickly reintroduced the "old" Coke when they realized market share was falling and named it Classic Coke. Volume for the classic brand has risen 24 percent since 1984, making it the No. 1 soft drink in the land since 1987. Consumers became even more loyal to the brand after it was temporarily taken away from them.
选项
A、consumers’ Loyalty to the Old Coke Brand.
B、Competition between Coca-Cola and Pepsi.
C、New Coke—A Lesson in Brand Loyalty.
D、Always Coca-Cola.
答案
C
解析
主旨题。本文讲的主要内容就是Coke-cola的一场品牌忠诚度测验战,因为和百事可乐的竞争,可口可乐公司撤下旧可乐,但是消费者竞相呼喊召回旧可乐,可口可乐公司也意识到自己的市场份额下降,于是采取措施引回旧可乐,结果销售量上升。所以,本文的最佳题目就是C。
转载请注明原文地址:https://tihaiku.com/zcyy/3082500.html
相关试题推荐
WhatkindofjobdoesZhangJunapplyfor?[br]Whichcompanydoeshewanttowo
Ad1Part-timelaboratoryassistantwantedbybusyelectronicscompanytohe
Atameetingofprojectmanagers,asamanagerofabigcompany,youshouldmake
Wemustseethebossbeforehemakesthefinal(decide)______.decision
Manyafemaleclerk______aboutunequaltreatmentatworkinthiscompany.A、com
DerseExhibitsisacompanythat______.[br]Thosewhoareinterestedintheof
DerseExhibitsisacompanythat______.[br]WhatpromiseshasDerseExhibitsm
DerseExhibitsisacompanythat______.[br]WhatisthepositionofferedbyDe
Onceyouarehiredbyacompany,youwillprobablyhavebusinesscards.Abu
Onceyouarehiredbyacompany,youwillprobablyhavebusinesscards.Abu
随机试题
阅读下面的对话,根据其内容写一篇有关背包客backpackers的说明文。要求:1.所写短文应与对话相关内容意义相符,涵盖其要点。2.用你自己的语言来表达
____________(具有多种文化背景并能讲两种语言的管理人员)aremostsoughtafterindevelopingAsia.Mult
市场营销计划主要包括()。A.执行概要和目录 B.机会与问题分析
几个性别相同、年龄相仿的熟人在隔壁说话,能听得出说话人是张三还是李四,这主要是由
煤焦化是将炼焦煤在密闭的焦炉内隔绝空气高温加热,释放出水分和吸附气体,剩下以碳为
《亚威农少女》被认为是第一件()作品。A.波普主义 B.立体主义 C.未
B
2011年单项选择:奴隶社会的“政教合一”体现了教育的() A、民族性B、阶
高尚的学习动机的核心是(),学生把当前的学习同国家和社会的利益联系在一
腹股沟疝处理原则正确的是( )。A.2岁以下,疝环直径小于1.5cm的婴幼儿可
最新回复
(
0
)