2. 职称英语
  3. The brand(商标) name puts a face on every company. Names like McDonald’s, GM,

The brand(商标) name puts a face on every company. Names like McDonald’s, GM,

游客2023-10-04  37
问题      The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long become very popular. They’re also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits.
     Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat, for instance, is very easy to remember. Finally, the name should be simple so that it is easier to learn and remember. [br] Which of the following statements is TRUE?
选项 A、People prefer strange brand names to ordinary ones.
B、Customers are interested in emotional brand names.
C、Brand names advertised in pictures are easy to make.
D、A brand name has little to do with a company’s profits.
答案 B
解析 判断题。题目要求判断以下哪种说法是真实的。A  人们喜欢奇特的商标名多于喜欢一般的商标品。而第二段第一句话"Usually companies create names that are easy to learn and remember．”：通常情况下，公司创意商标品的时候都是越简单越便于记忆为好。A选项与此叙述矛盾，故排除。B ：顾客对于有赋予了情感含义的商标品感兴趣。与第二段第六行中的“Then the name should have some emotion．”这个是对于起一个商标名的要求之一
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