2. 职称英语
  3. The brand(商标) name puts a face on every company. Names like McDonald’s, GM,

The brand(商标) name puts a face on every company. Names like McDonald’s, GM,

游客2023-10-04  54
问题      The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long become very popular. They’re also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits.
     Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat, for instance, is very easy to remember. Finally, the name should be simple so that it is easier to learn and remember. [br] According to the passage, a good brand name ______.
选项 A、must be shown in pictures
B、must be advertised a lot
C、is attactive to customers
D、is always full of humour
答案 C
解析 细节题。该题的答案可以从文中第二段得出。第二段通过六个方面介绍了给商品起一个好的商标名的要求，其全部内容就是围绕如何使顾客感到有兴趣，如何吸引顾客。A ：必须用图片手法表示。是其中的第二点要求。B ：必须做多些广告宣传。与D ：要充满幽默。都与本题题意不符合。而C ：吸引顾客。则是总结性的指出了一个好商品的作用。
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