首页
登录
职称英语
Advertising played a vital role in the change of the American economy from o
Advertising played a vital role in the change of the American economy from o
游客
2023-09-22
13
管理
问题
Advertising played a vital role in the change of the American economy from one in which most goods were produced and sold locally to one developed mainly by brand names and products sold nationally.
Before the 1880s, most advertisements consisted entirely of print. The print itself was primarily informational: it described the product and where it could be achieved. The few images that ads contained were highly stylized. Very few ads featured slogans(口号,标语)or brand names.
Beginning in the 1890s, however, advertisements experienced a great change. They began to look like advertising today, focusing on visual images, slogans, catch-phrases, and importance of individual’s health and psychological wealth. The J. Walter Thompson advertising agency sold Scott tissue by warning consumers of "the troubles caused by harsh toilet tissue". Lucky Strike sold cigarettes to women first by using the slogan "Reach for a Lucky instead of a sweet" and later by describing cigarettes as "torches of freedom," as symbols of modern values.
Advertisements helped to transform American values. They made Americans aware of such "problems" as halitosis(口臭)and strange smell of body. More seriously, they helped promote a shift from an emphasis on savings toward consumption. They also helped to shift from a culture mainly toward words to the one toward visual images. [br] The first paragraph mainly tells us that ______.
选项
A、advertising improved the product quality
B、advertising helped expand the goods distribution area
C、the change of American economy was necessary
D、producing and selling goods locally was the primary form of American economy
答案
B
解析
推理判断题。本题询问第一段主要告诉我们什么。文章第一段主要讲了美国的经济由以前的产品本地产销形式,到以注重品牌、产品面向全国销售,广告业在这一转变中起了至关重要的作用,由此可知广告业扩大了产品的销售范围,从面向本地转到面向全国。故选项B为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3035365.html
相关试题推荐
A——InternetKeyExchangeB——VirtualPrivateNetworkC——SingleUser
A——InternetKeyExchangeB——VirtualPrivateNetworkC——SingleUser
A——InternetKeyExchangeB——VirtualPrivateNetworkC——SingleUser
Insuchfieldsasadvertising,showbusiness,andjournalism,thecharmandpubl
WhatisrequiredinmanydifferentsituationsinAmericanculture?Anexpression
WhatisrequiredinmanydifferentsituationsinAmericanculture?Anexpression
WhatisrequiredinmanydifferentsituationsinAmericanculture?Anexpression
WhatisrequiredinmanydifferentsituationsinAmericanculture?Anexpression
A—securitiesbusinessI—investmenttrustB—stockexchangecorporationJ—stock-jo
A—securitiesbusinessI—investmenttrustB—stockexchangecorporationJ—stock-jo
随机试题
There’saworldpapershortage.There’sanationalbottle【C1】______,andwe’
始基卵泡的发育周期是:()A.始基卵泡—初级卵泡—次级卵泡—成熟卵泡
哮证的治疗原则是A.补肾化痰 B.发时治标,平时治本 C.扶正固本 D.祛
知识经验越丰富,理解就越深刻,对事物的知觉也就越完整、精确。
(),中国证券分析师协会正式被接受成为ACIIA的会员。A:2001年6月B:
外汇(??)是衡量汇率变动对银行当期收益的影响的一种方法。A.缺口分析 B.外
个人购买家庭唯一一套住房,面积85平方米,契税适用税率为()。A.1%
(2020年真题)某日化生产企业为了达到预期的战略目标,选择适当的契机进行战略控
维持金融企业支付能力的一级准备是指( )。A.存款 B.贷款 C.证券
甲公司于20XX年1月1日向银行借入一笔生产经营用短期借款,共计600000元,
最新回复
(
0
)