首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2023-09-21
57
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位 ,卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision. [br] The passage is mainly about______.
选项
A、how to make a wise buying decision
B、ways to protect the interests of the consumer
C、the positive and negative aspects of advertising
D、the function of advertisements in promoting sales
答案
C
解析
题干意为,“文章主要是关于…”。文章开篇就说明广告既有消极的一面又有积极的一面,后面通过正反两方面的例子来论述这个观点。故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/3034239.html
相关试题推荐
Thehostplannedto(modern)______hishousebybuyingsomelatestelectronicp
Theoftencriticizedchildoftheindustrialage,advertisinghasgrownasso
Accordingtothepassagemodemadvertisingis"authoritative"becauseoftheway
Accordingtothepassagemodemadvertisingis"authoritative"becauseoftheway
Accordingtothepassagemodemadvertisingis"authoritative"becauseoftheway
AdvertisingplayedavitalroleinthechangeoftheAmericaneconomyfromo
AdvertisingplayedavitalroleinthechangeoftheAmericaneconomyfromo
AdvertisingplayedavitalroleinthechangeoftheAmericaneconomyfromo
A—BuyerBehaviorB—MarketSegmentationC—TargetAudienceD—AdvertisingBudgetE—
A—BuyerBehaviorB—MarketSegmentationC—TargetAudienceD—AdvertisingBudgetE—
随机试题
Itis【C1】______spring,andallofusarethankfultoseetreesbloomingand
Ifthat’sthecase,couldyoupleasebebigenoughtosayyouaresorry?A、如果事实如此,
男,30岁,农民,早餐后在稻田喷洒杀虫剂“乐果”4小时后出现头晕、乏力、恶心、呕
流线型风格的最大特点是()A.能够减少物体运动的风阻 B.速度和时代精神的象征
哪一脏在病理状态下会出现“清气在下,则生飧泄”A、肝 B、心 C、脾 D、
流行性腮腺炎邪陷心肝变证的治法为A.清热解毒,软坚散结 B.清肝泻火,活血止痛
有一蛋白质水解产物在用pH6阳离子交换剂层析时,第一个被洗脱下来的氨基酸是A.酪
共用题干 某医院有开放病床1000张,按照卫生部《综合医院组织编制原则试行草案
下列可能影响证券交易价格或者证券交易量的异常交易行为中,上海证券交易所和深圳证券
消耗性生物资产减值准备一经计提,不得转回。()
最新回复
(
0
)