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  3. Marketing by e-mailing is on the increase.Compared to other media, e-mail me

Marketing by e-mailing is on the increase.Compared to other media, e-mail me

游客2023-09-20  16
问题     Marketing by e-mailing is on the increase.Compared to other media, e-mail messages are extremely cheap to send.With TV, you are spending on ad agencies and cable channels.With print ads, you are helping to keep newspapers and magazines alive.Direct mail costs more than $600 per thousand pieces.With e-mail, there are almost no costs at all.Its low cost makes e-mail marketing become the most cost-effective (划算的) advertising method available today.
    With TV, you do not know who is watching your ads.Even with direct mail, you cannot be sure that your mail has been delivered, or that anyone reads it when it gets there.With e-mail, you know within 24 hours exactly which messages have been opened, by whom, what links the openers clicked on (点击), and what part of your message was working.
    Because of electronic links, those who open your e-mails can do their own research: they can explore and see any of the thousands of products that you sell.They can see the colors and sizes.They can, and they do, read ratings and reviews.They can put products in their shopping carts and buy them. [br] By saying "With print ads,you are helping to keep newspapers and magazines alive" (Para.1), the writer means that______.
选项 A、your investment is important to newspapers and magazines
B、your ads are helping newspapers and magazines survive
C、print ads are more attractive than TV and e-mail ads
D、print matters are less expensive than e-mails
答案 B
解析 由关键句With print ads…keep newspapers and magazines alive定位到文章第一段第四句。定位句提到，使用印刷广告，你是在帮助报纸和杂志生存。该题考查的是对这句的理解，选项B)中的survive是对原文中keep…alive的同义转述，因此可以确定B)“你的广告帮助报纸和杂志存活下去”为本题答案。
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