首页
登录
职称英语
Fast food, a mainstay of American eating for decades, may have reached a pla
Fast food, a mainstay of American eating for decades, may have reached a pla
游客
2023-09-14
42
管理
问题
Fast food, a mainstay of American eating for decades, may have reached a plateau in the United States as the maturing baby-boom generation looks for a more varied menu. Fast food still represents a$102 billion a year industry, but growth has turned sluggish recently amid tough competition from retail food stores and a more affluent population willing to try new things and spend more, analysts say. Signs of trouble in fast food include price-cutting by industry leaders, including efforts by McDonald’s to attract customers with a 55 cent hamburger, and major players pulling out or selling. O’Pepsico, for example, is selling its fast-food restaurant division that includes Taco Bell, Pizza Hut and KFC.
"It’s becoming harder and harder for these firms to grow," said Jim Brown, a professor of marketing at Virginia Tech University. "I think in the United States fast food has reached a saturation (饱和) point because of the number of competitors and the number of outlets."
Fast-food restaurant revenues grew 2.5 per cent in 1996, according to industry figures, the slowest since the recession of 1991. That is a far cry from (大不相同于) the levels of the 1970s and 1980s. According to the Food Marketing Institute, consumers are using supermarkets for 21 per cent of take-home food, nearly double the level of a year ago. While fast-food restaurants still lead, their sham slipped significantly, from 48 per cent in 1996 to 41 per cent in 1997.
"Consumers have never been more demanding than they are today," said Michael Sansolo, senior vice president of the Supermarket Trade Group. "They are pressed for time. Money is still an issue... but their tastes are increasingly diverse --whether it’s gourmet foods, ethnic foods or organic offerings."
Meanwhile, the aging of the baby-boom population-- and the growth in the number of so-called "empty nesters" with grown children --has meant a surge in the number of people willing to spend more for upscale items. This generation "will have the luxury of being more discriminating" as their children leave home, notes Harry Balzer, vice president of the Chicago-based NPD consulting group. Balzer said some 18 million baby boomers will become empty-nesters in the next 10 years, leaving them with more disposable income to spend on dining out. "Fast and cheap will still be driving factors... but our definitions of fast and cheap may be changing."
Various reports suggest industry leader McDonald’s is struggling, losing market share with lower same-store sales while cutting back the number of new outlets in the United States, partly due to pressure from franchisers who don’t want to be squeezed. The company replaced the head of its 12,000 US restaurant chain last October amid a slump in US market share. [br] What does the passage mainly tell about?
选项
A、Fast food disappoints consumers.
B、People prefer less expensive food.
C、McDonald’s dominates the market of fast food.
D、Fast food is losing its attraction.
答案
D
解析
本题问“主旨”,短文的第一段就介绍了文章的主要内容。“Fast food,a mainstay of American eating for decades, may have reached a plateau in the United States as the maturing baby-boom generation looks for a more varied menu. Fast food still represents a $102 billion a year industry,bu
转载请注明原文地址:https://tihaiku.com/zcyy/3012364.html
相关试题推荐
【S1】[br]【S7】have→has根据上一行末尾处没有an可确定本行中Americanmothers无误;only置于句首时,引起句子局部倒装,故将
AreAmericansbeautifulpeoplewithperfectteethandbodiessculptedbypla
[originaltext]Americanswhoremember"thegoodolddays"arenotaloneinc
EveryAmericanPresidentlivedintheWhiteHouseexceptforGeorge
EducationisanenormousandexpensivepartofAmericanlife.Itssizeisma
EducationisanenormousandexpensivepartofAmericanlife.Itssizeisma
EducationisanenormousandexpensivepartofAmericanlife.Itssizeisma
EducationisanenormousandexpensivepartofAmericanlife.Itssizeisma
EducationisanenormousandexpensivepartofAmericanlife.Itssizeisma
【S1】[br]【S5】Much→Little本句正常语序为Muchevidenceofhealthrisksfromeatingthemh
随机试题
Tom’sfather,aswellashismother,______inNewYorkforafewdaysmore.A、ask
FormanyAmericans,2013endedwithanunusuallybittercoldspell.LateNov
Thepondwas__________________(一到夏季就干桔,给我们带来了极大的不便).apt/liable/pronetodryu
公共组织是以管理社会公共事务、协调社会公共利益关系为目的的组织。在形式多样的公共
不属于细胞因子的是A.干扰素 B.肿瘤坏死因子 C.白细胞介素 D.生长因
项目施工过程中,发生以下()情况时,施工组织设计应及时进行修改或补充。A.
以下哪个方剂含有生地黄、阿胶A:清络饮B:胃苓汤C:固冲汤D:炙甘草汤E
9、针对不同等级的重要用户应有对应的电源配置原则,请简述怎样合理配置重要用户的供
智力的核心内容是{pz_填空}。
A.胎盘植入 B.胎盘粘连 C.胎盘剥离不全 D.胎盘残留 E.胎盘嵌顿
最新回复
(
0
)