首页
登录
职称英语
The Super Bowl is one of the biggest events on the advertising calendar, as
The Super Bowl is one of the biggest events on the advertising calendar, as
游客
2023-09-08
48
管理
问题
The Super Bowl is one of the biggest events on the advertising calendar, as companies vie to produce the most memorable and innovative ads. The battle for the National Football League’s ultimate prize attracts more viewers than anything else on American television and provides a "symbolic pulsetaking" for the advertising industry every February, says John Frelinghuysen, an analyst at Bain and Company, a consultancy. But this year the patient is in poor health. All the advertising slots(广告摊位) for the 2008 Super Bowl had been sold by the end of November 2007, despite the $ 2.6 million price of each. For 2009 the price has risen to $ 3 million, but at least, ten slots (out of 67) are still looking for a buyer.
General Motors, which ran 11 ads on Super Bowl Sunday in February 2008, has already said that it will not run any in 2009. America’s two other big carmakers, Ford and Chrysler, are likely to follow suit. Tellingly, Monster com, an online job-search company, said recently that it was buying a slot. Instead of the usual parade of expensive ads paying tribute to American consumerism, 2009’s Super Bowl will reflect a country in recession and indicate a hard year for the advertising industry.
Most forecasts for next year say that ad spending in America will decline by 5% or more. Much depends on the fate of the automotive industry: carmakers and dealers normally spend around $ 20 billion a year on advertising, but Chrysler and Ford scaled back their expenditure by more than 30% in the first nine months of 2008, and are expected to make further cuts in 2009 as they struggle for survival.
The car industry’s situation will hurt all media, but especially television. Analysts at BMO Capital Markets predict that total spending on television ads will fall by almost 9% next year. Only newspapers, where a decline of 12% is expected, are forecast to fare worse. Carmakers have already shifted some of their advertising spending to the Internet, and are likely to go further in 2009. Car ads make up 25% of advertising revenues for local television channels, and carmakers have been among the most consistent buyers of high-priced ads on national television.
So far local stations have been most affected by falling spending oil advertising. National stations have been safer, because they operate on longer-term contracts with advertisers. But in the New Year they will also feel the chill, as companies fail to renew their contracts. Television, which has remained strong as print media have lost advertising dollars and readers to the Internet, could enter a decline of its own. "Next on the list is TV stations," says Anthony Diclemente, a media analyst at Barclays Capital. [br] What does the sentence "Next on the list is TV stations" ( last paragraph) said by Anthony Diclemente mean?
选项
A、What he is going to analyze next is TV stations.
B、what advertisers prefer to use is TV stations.
C、TV station is the next to be defeated by Internet.
D、He would choose TV station as a second choice.
答案
C
解析
语义理解题。定位句前一句提到television,which has remained strong as print media have lost advertising dollars and readers to the Internet,could enter a decline of its own,可知原来比较强大的电视媒体也要步印刷媒体的后尘,失去自己的市场,可推知“Next on the list is TV stations”是指电视台将继印刷媒体之后被网络击败,C 符合题意。
转载请注明原文地址:https://tihaiku.com/zcyy/2997004.html
相关试题推荐
Haveyoueverstudiedyourcalendarandwonderedwheretheweeksandmonths
Haveyoueverstudiedyourcalendarandwonderedwheretheweeksandmonths
TheestablishmentoftheThirdReichinfluencedeventsinAmericanhistoryb
TheestablishmentoftheThirdReichinfluencedeventsinAmericanhistoryb
TheestablishmentoftheThirdReichinfluencedeventsinAmericanhistoryb
TheestablishmentoftheThirdReichinfluencedeventsinAmericanhistoryb
Dailynewspaperhasaneditorialpage.Hereopinionisexpressedoneventsa
Dailynewspaperhasaneditorialpage.Hereopinionisexpressedoneventsa
Dailynewspaperhasaneditorialpage.Hereopinionisexpressedoneventsa
Dailynewspaperhasaneditorialpage.Hereopinionisexpressedoneventsa
随机试题
[img]2011q1/ct_etoeiclm_etoeiclzp_0201_201161[/img][br][originaltext](A)There
Recentlyscientistshavebeen【1】andperfectingothersourcesofenergy:nucl
Istestanxietydestructive?Canwemaketestanxietyworkforus?Theanswer
WaterforLife[img]2014m4s/ct_eyyjsdm_eyyjsdcloze_0047
相声的四大基本功中,念手法的曲目主要包括哪些()。A.《洋药方》 B.《解学士
A.含有寡霉素敏感蛋白 B.具有ATP合酶活性 C.结合GDP后发生构象改变
患者心悸气短,头晕目眩,失眠健忘,面色无华,倦怠乏力,纳呆食少,舌淡红,脉细弱。
水解强心苷不使苷元发生变化用()。A.0.02~0.05mol/LHClB.
下列业务活动的增值税处理符合现行税法规定的有()。A.企业销售货物后因货物
椎动脉型颈椎病因脑血供不足可出现A.四肢肌肉萎缩 B.四肢手足多汗 C.四肢
最新回复
(
0
)