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[originaltext] Some luxury brands have always aimed exclusively at either me
[originaltext] Some luxury brands have always aimed exclusively at either me
游客
2023-09-07
11
管理
问题
Some luxury brands have always aimed exclusively at either men or women, but most are happy to promote their stores to serve both sexes. (33)Yet just as some educators believe that single-sex classrooms are better for learning, some luxury brands are finding that single-sex stores sell better. The trend of opening stores for men only took off two years ago. Now more brands are catching on.
Men can be very loyal customers, supporting their favorite brands more than women do, but they also tend to adopt a hunting attitude toward shopping. Men like to hunt, while women gather. (34)Men will set out on a shopping expedition with a clear, specific goal in mind, and once they’ve found what they want, they quickly leave the crowd. Women are content to spend hours searching, often with no clear goal. But give a man a retail environment where he feels at home--or even more comfortable than he does at home--and you’ll keep him there longer, and almost certainly sell him more. Even luxury brands already strongly associated with menswear are paying more attention to their retail space, trying to create a private club environment.
The men-only concept store is likely to expand as luxury firms pursue male spending power in emerging markets, particularly in Asia. "Though things are slowly changing, traditionally the man has had the spending power in China," says Barker. (35)"And now that the rich Chinese customer isn’t under pressure to hide his wealth, men are really treating themselves and visibly enjoying the fruits of their success."
选项
A、Because rich Chinese men enjoy their wealth in secret ways.
B、Because the rich Chinese customer no longer hide his wealth.
C、Because there are more wealthy people in China.
D、Because China has a large population.
答案
B
解析
目的原因题[考频:15] 。文中最后提到,现在既然富有的中国消费者不再有藏富的压力,男人们确实开始犒赏自己,公开地享受成功果实的甜美了。可知中国消费者敢于大笔花钱了,因此奢侈商店开始发掘中国男性购买力,由此可见正确答案为B)。
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