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[originaltext] Do you know how to advertise for a bank? If you ask people a
[originaltext] Do you know how to advertise for a bank? If you ask people a
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2023-09-07
48
管理
问题
Do you know how to advertise for a bank? If you ask people about the functions of a bank, they would probably say that the bank is where you can deposit money and cash a check. But it’s much more than these. And we have to tell people this in our advertisement.
There are several things to think about for a bank advertisement. (26)The first problem is to decide who should be our audience. Should our advertisement be aimed at adults with full employment only? Or should it also appeal to students, housewives, retired workers, or even children? It is a good idea to address the largest possible audience. If we introduce the name of our bank to children they will never forget it.
The next question is how to attract people of different social groups to our bank. The usual tip is to offer free gifts, for example, portable radios or T-shirts for the young and gold pens for business executives. That always works. But what do we give to our best customers? That’s another question. What about leather diaries, for example?
Banks are very competitive. We have to think of something new to offer our customers. That’s the third problem. Ours is one of the first banks to have drive-in service and to open on Saturdays, but now many banks do. Most banks also offer a variety of checking and saving accounts and a full range of investment plans to suit the needs of their customers, as well as the 24-hour ATM banking which makes it much faster and easier for customers to withdraw cash or do other things. (27)To attract more customers to our bank, it is essential that we have something that no other bank offers.
选项
A、Banks should introduce higher rates for savings to attract customers.
B、People of all ages are eager to receive something for nothing.
C、TV advertisements are more effective than advertisements in newspapers and journals.
D、To advertise for a bank is quite a tough job.
答案
D
解析
综合理解题。本文主要是在讲述该如何为银行做广告,首先讨论了广告的目标人群,然后说明关于如何才能把处于社会不同阶层的人都吸引进银行,最后还说各家银行之间存在着很大的竞争。结合全文推测,文章暗示D)“为银行做广告可不是件容易的事情”。
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