首页
登录
职称英语
[originaltext] Do you know how to advertise for a bank? If you ask people a
[originaltext] Do you know how to advertise for a bank? If you ask people a
游客
2023-09-07
68
管理
问题
Do you know how to advertise for a bank? If you ask people about the functions of a bank, they would probably say that the bank is where you can deposit money and cash a check. But it’s much more than these. And we have to tell people this in our advertisement.
There are several things to think about for a bank advertisement. (26)The first problem is to decide who should be our audience. Should our advertisement be aimed at adults with full employment only? Or should it also appeal to students, housewives, retired workers, or even children? It is a good idea to address the largest possible audience. If we introduce the name of our bank to children they will never forget it.
The next question is how to attract people of different social groups to our bank. The usual tip is to offer free gifts, for example, portable radios or T-shirts for the young and gold pens for business executives. That always works. But what do we give to our best customers? That’s another question. What about leather diaries, for example?
Banks are very competitive. We have to think of something new to offer our customers. That’s the third problem. Ours is one of the first banks to have drive-in service and to open on Saturdays, but now many banks do. Most banks also offer a variety of checking and saving accounts and a full range of investment plans to suit the needs of their customers, as well as the 24-hour ATM banking which makes it much faster and easier for customers to withdraw cash or do other things. (27)To attract more customers to our bank, it is essential that we have something that no other bank offers.
选项
A、Business executives, housewives and college students.
B、Parents planning for their children’s education.
C、Adults with or without full employment, students, housewives, and retired people.
D、Best customers only.
答案
C
解析
细节辨认题。在提到广告应该针对人群时,文章中提到了很多不同的人群,有正式工作的成年人、学生、家庭主妇、退休工作、甚至是孩子。C)与原文内容相符。
转载请注明原文地址:https://tihaiku.com/zcyy/2993769.html
相关试题推荐
[originaltext]W:John,haveyouchosenaphysicaleducationclassyetthisseme
[originaltext]W:John,haveyouchosenaphysicaleducationclassyetthisseme
[originaltext]W:Thereisaseatbyawindow.AndIamsohappythatwecouldb
[originaltext]W:Thereisaseatbyawindow.AndIamsohappythatwecouldb
[originaltext]W:Thereisaseatbyawindow.AndIamsohappythatwecouldb
[originaltext]W:Thereisaseatbyawindow.AndIamsohappythatwecouldb
[originaltext]W:Thereisaseatbyawindow.AndIamsohappythatwecouldb
[originaltext]W:Thereisaseatbyawindow.AndIamsohappythatwecouldb
[originaltext]EarthHourisaglobaleventorganizedbyWorldWideFundfo
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewintervi
随机试题
TheInternetAdvocateA)Contrarytothemannerinwh
Mr.Smithinsistedthathe______theworkallbyhimself,butnobodybelievedh
长期成本不包含( )。A.固定成本 B.可变成本 C.增量成本 D.机会
某资产管理公司对债务人的债权合计为450万元。为了解该项债权的可转让价值,某资产
建设工程项目质量控制体系是面向工程项目建立的质量控制体系,该体系( )。 A
简述现代企业人力资源管理各个历史发展阶段的特点。
证券期货经营机构应当( )开展一次适当性自查,形成自查报告。A.每季度 B.
关于胺碘酮的叙述正确的是A.结构中含有苯并呋喃结构 B.结构与甲状腺素类似,含
营养性缺铁性贫血的病因是A.牛奶摄入量少 B.生长发育迟缓 C.未及时添加含
除《出入境检验检疫机构实施检验检疫的进出境商品目录》内所列商品外,其他商品无需检
最新回复
(
0
)