[originaltext] These days, if you’re in business, have made a name for yours

These days, if you’re in business, have made a name for yourself or want to make a name for yourself, you need to be on Facebook. Why? Let me explain. (26)Back in the 1980s, if your business wasn’t listed in the phonebook, you had to rely on word of mouth to be discovered by potential new customers. Then along came the Internet and slowly businesses started putting up websites. (27) It was great because you could put a lot more information on a website than you could in a small ad in the Yellow Pages. If you don’t, you’re losing out on a lot of potential businesses. As a consumer, I’ve found Facebook to be an excellent way to interact with companies. Instead of calling customer service and then being put on hold forever, only to be connected with someone who can barely speak English, I can post a message on their Facebook wall or send them a message. Companies are a lot more responsive, especially if you have a complaint, and if it’s out there for the whole world to see. But it’s not just lodging complaints that Facebook is good for. Since Facebook is a site that people visit every day, (28)you can use your account to constantly put out information about your company. This will keep your company fresh in their mind, more often than if you just had a website because they’d only visit it when they need to. Social media is like commercials on television for a business; you can get your information on the streams of thousands even millions of people easily and for free.
26. How could companies be discovered by new customers if they were not listed in the phonebook in the 1980s?
27. Why is it good to start businesses on websites?
28. How do people keep their company fresh in potential customers’ mind by Facebook?