首页
登录
职称英语
[originaltext]W: Tonight, we have the privilege to have Mr. Robertson, presiden
[originaltext]W: Tonight, we have the privilege to have Mr. Robertson, presiden
游客
2023-09-03
66
管理
问题
W: Tonight, we have the privilege to have Mr. Robertson, president of Tomorrow Media Corporation to talk about building brands. Welcome, Mr. Robertson.
M: Thanks.
W: First question: is building a brand any different today than it was 20 or 50 years ago because advertising media have changed?
M: In many ways, I don’t think it is. (19)You’ve got to represent what that brand really is, and that doesn’t change because the media changes.
W: You always tell the advertising managers not to forget that the consumer is the boss. Why is that?
M: When new chief marketing officers come in, they want to put their own stamp on things. (19)They’ll make changes that might not necessarily be the essence of the brand. That is wrong.
W: Give an example, please.
M: Take an example from brands of ears. Volvo is safety. Every once in a while the Volvo officers want their cars to be known as beautiful or sporty. But that’s not what people think. People think, "No, Volvo is safety. "
W: What is your suggestion to this?
M: (20)You have to be consistent in your brand building through all the media that you use, whether it’s the Internet, traditional advertising, word of mouth, conferences or product placements.
W: The brand competition is now on the fire, what’s your suggestion?
M: (21)The best way is to position your brands to be different from another. You need to avoid having brands represent the same thing, and consumers are not able to figure out which brand is which.
选项
A、Advertising media.
B、Advertising.
C、Essence of branding.
D、Essence of the product.
答案
C
解析
对话中Robertson先生提到,广告的精髓是要代表产品的真实性能,这一点并不受广告媒体变化的影响,故选 C项。
转载请注明原文地址:https://tihaiku.com/zcyy/2980888.html
相关试题推荐
[originaltext]Inthepastindustrieshadmorefreedomthantheyhavenow,a
[originaltext]Inthepastindustrieshadmorefreedomthantheyhavenow,a
[originaltext]Inthepastindustrieshadmorefreedomthantheyhavenow,a
[originaltext]M:Ireallydon’tknowwhattodothissummer.Ican’taffordt
[originaltext]M:Ireallydon’tknowwhattodothissummer.Ican’taffordt
[originaltext]M:Okay.MayIseeyourdriver’slicenseplease?W:What?DidId
[originaltext]W:Thankheavens!You’rebacksafeandsound.Everyonewasworrie
[originaltext]W:Thankheavens!You’rebacksafeandsound.Everyonewasworrie
[originaltext]W:Thankheavens!You’rebacksafeandsound.Everyonewasworrie
[originaltext]W:Thankheavens!You’rebacksafeandsound.Everyonewasworrie
随机试题
[originaltext]Now,listentoPartTwooftheinterview.M:Allright,(6-1)then
Whichwillreduceclimate-relatedriskandvulnerabilities?[originaltext]TheUn
在上海、北京、南京、广州等许多城市中,穿着唐装(traditionalChinesegarment)的时髦女子成为一道美丽的风景线。唐装做工细致,色
[originaltext]Today,I’mgoingtotalkaboutthehealthproblemsrelatedto
据市场调查机构GartnerGroup对造成非计划宕机的故障原因分析发现,造成非
关于基金财产,以下描述错误的是()A.基金财产独立于基金管理人的固定财产 B
甲公司购买乙公司发行的债券,作为持有至到期投资核算,该批债券的票面利率为10%,
责任保险产生于( )世纪的欧美国家。 A.17 B.18 C.
真性红细胞增多症 (血常规检查异常的临床意义)A.红细胞沉降率减慢 B.白细
建设项目工程总承包方的工作中,属于施工阶段的工作有()。 A.移交工
最新回复
(
0
)