首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-29
10
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [31]Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
29. What were some early problems with the first wave of Green advertisements?
30. What do we know about consumers from the passage?
31. How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
文章提到,消费者意识到有些公司在讲假话并且滥用绿色革命运动,故选A。A与C意思相反,答案常在两者间选。
转载请注明原文地址:https://tihaiku.com/zcyy/2968939.html
相关试题推荐
[originaltext]BillGateswasborninSeattle,Washingtonin1955.Heco-fou
[originaltext]BillGateswasborninSeattle,Washingtonin1955.Heco-fou
[originaltext]BillGateswasborninSeattle,Washingtonin1955.Heco-fou
[originaltext]Adventuretravelisverypopulartodaywithpeopleofallage
[originaltext]Adventuretravelisverypopulartodaywithpeopleofallage
[originaltext]Adventuretravelisverypopulartodaywithpeopleofallage
[originaltext]In1985aFrenchtelevisioncompanysentitsreporterstothe
[originaltext]M:Theticketstotonight’sshowingare$5foradultsandhalfth
[originaltext]M:Theticketstotonight’sshowingare$5foradultsandhalfth
[originaltext]Haveyoueverbeenbored?Absolutely,we’veallbeenboredfr
随机试题
[originaltext]M:Goodmorning.RobertCreightonspeaking.W:Goodmorning.Myn
ThefirstbabyinBritaintosurviveahearttransplantcelebratedher18th
SpeculationontheoriginofthesePacificislandersbeganassoonasoutsid
Asaresultofallthesefactors,whentherecessioneasesandpeoplefindm
下列各项,不属女性外阴组成的是()A.阴阜 B.阴道 C.小阴唇 D
2020年12月,中国新能源汽车生产销售双增长,产销双双超过20万辆,再创历史新
在期货行情分析中,开盘价是当日某一期货合约交易开始前()分钟集合竞价产生的
共用题干 下面是某求助者的WAIS-RC的测验结果:在该求助者测验结果中,算术
内脏器官的活动处于正常状态时( )。A、引不起内脏感觉 B、引起
(2018年真题)甲公司为居民企业,主要从事化工产品的生产和销售业务。2019
最新回复
(
0
)