首页
登录
职称英语
It would be all too easy to say that Facebook’s market meltdown is coming to
It would be all too easy to say that Facebook’s market meltdown is coming to
游客
2023-08-27
41
管理
问题
It would be all too easy to say that Facebook’s market meltdown is coming to an end. After all, Mark Zuckerberg’s social network burned as much as $ 50 billion of shareholders’ wealth in just a couple months. To put that in context, since its debut(初次登台)on NASDAQ in May, Facebook has lost value nearly equal to Yahoo, AOL, Zynga, Yelp, Pandora, OpenTable, Groupon, Linkedln, and Angie’s List combined, plus that of the bulk of the publicly traded newspaper industry.
As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world, it’s no surprise to anyone who read the initial public offering(IPO)prospectus(首次公开募股说明书). Worse still, all the crises that emerged when the company debuted—overpriced shares, poor corporate governance, huge challenges to the core business, and a damaged brand—remain today. Facebook looks like a prime example of what Wall Street calls a falling knife—that is, one that can cost investors their fingers if they try to catch it.
Start with the valuation(估值). To justify a stock price close to the lower end of the projected range in the IPO, say $ 28 a share, Facebook’s future growth would have needed to match that of Google seven years earlier. That would have required increasing revenue by some 80 percent annually and maintaining high profit margins all the while.
That’s not happening. In the first half of 2012, Facebook reported revenue of $ 2.24 billion, up 38 percent from the same period in 2011. At the same time, the company’s costs surged to $2.6 billion in the six-month period.
This so-so performance reflects the Achilles’ heel of Facebook’s business model, which the company clearly stated in a list of risk factors associated with its IPO: it hasn’t yet figured out how to advertise effectively on mobile devices. The number of Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter, or more than half its customer base.
Numbers are only part of the problem. The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways. Indeed, the more Facebook’s disappointment in the market is catalogued, the worse Facebook’s image becomes. Not only does that threaten to rub off on users, it’s bad for recruitment and retention of talented hackers, who are the lifeblood of Zuckerberg’s creation.
Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock he holds. This arrangement also was fully disclosed at the time of the offering. It’s a pity so few investors apparently bothered to do their homework. [br] To make its stock price reasonable, Facebook has to______.
选项
A、narrow the IPO price range
B、cooperate with Google
C、keep enormously profitable
D、invest additional $2.6 billion
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2961601.html
相关试题推荐
[originaltext]M:Timetoeat!W:Coming.Oh,I’mstarving.Ohyuck!What’sthat
[originaltext]M:Timetoeat!W:Coming.Oh,I’mstarving.Ohyuck!What’sthat
Intechnologymarkets,playingcatch-upisabruising,costlyandoften【B1】_
Intechnologymarkets,playingcatch-upisabruising,costlyandoften【B1】_
Intechnologymarkets,playingcatch-upisabruising,costlyandoften【B1】_
Whenoilsellsathighmarketprices,theworld’sleadingoilconsumers,the
Whenoilsellsathighmarketprices,theworld’sleadingoilconsumers,the
Whenoilsellsathighmarketprices,theworld’sleadingoilconsumers,the
Whenoilsellsathighmarketprices,theworld’sleadingoilconsumers,the
[originaltext]M:Ilikeyournewposter.Didyoubuyitinthesupermarket?W:
随机试题
HowtoBeanExpertI.Backgroundinformationaboutthe
1.题目∶二年级《大象的耳朵》片段教学 2.内容: 大象有一对大耳朵,像扇子
在结构化分析方法中,用于对功能建模的(49)描述数据在系统中流动和处理的过程,它
克黄长石A.6T5f B.6PfH C.P6fH D.6PH
清除率A.t1/2=0.693/k B.MRT C.V=X0/C0 D.A
有关结核病的病原学及发病机制叙述正确的是A.结核杆菌属分支杆菌具有抗碱性 B.
高处作业应一律使用工具袋。较大的工具()。(A)应用绳拴在牢固的构件上
计算机辅助教学属于下列教学策略中的( )。A、个别化教学 B、情境教学 C
向日本出口家用微波炉(检验检疫类别为L.M/N),报检时须提交单据包括()。
女,50岁。腹部阵发性胀痛1天,呕吐为胃内容物,近3个月来有时腹胀,大便带黏液无
最新回复
(
0
)