The purpose of a letter of application is to help you to "sell" yourself. It

The purpose of a letter of application is to help you "sell" yourself. It should state clearly the job you want, and should tell what your(36)abilities are and what you have done. It should be simple, human,(37)personal and brief without leaving out any necessary fact.
    In writing such a letter, keep in mind that the things a possible employer is most likely to want to know about are your(38)qualifications and your aims. The opening(39)paragraph is perhaps the most important part. If the first few sentences fail to win the reader’s attention, the rest of the letter may not be read at all. Try to key your opening remarks to the needs or interests of the employer, not to your own need or(40)desires. For example, instead of beginning with "I saw your advertisement in today’s paper", you might say "I have made a careful study of your advertising during the past six months. " Or "I have made a(41)survey in my neighborhood to find out how many housewives use your product and why they like it. "
    Try to avoid(42)generalities. Be clear about the kind of job for which you are now applying. College graduates looking for their first positions often ask "What can I(43)provide in a letter? Employers want experience which, naturally, no beginner has. "(44)The answer is that everything you have ever done is experience.
    It is important to write a good strong closing for your letter.(45)Make a specific request for an interview or give the possible employer something definite to do or expect. An excellent decision is to enclose a stamped, self-addressed envelope with your letter.(46)That makes it safer for a possible employer to get in touch with you.