首页
登录
职称英语
Advertisement can be thought of "as the means of making known in order to bu
Advertisement can be thought of "as the means of making known in order to bu
游客
2023-08-26
51
管理
问题
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and【B1】______interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines【B2】______reach special sections of the market. The cinema and【B3】______radio are useful for local market. Television, although more expensive, can be very【B4】______. Public notices are fairly cheap and more【B5】______in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no【B6】______that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up【B7】______by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to【B8】______the selling price, it is clear that it is the customer who pays for advertisement. However, if large-scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is【B9】______, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they【B10】______its value to them. [br] 【B9】
选项
答案
shrinking
解析
由空格前的is可推测,本处应填一个形容词构成系表结构或者填一个动词的ing形式。由空格所在句的上一句中When the market is growing,advertisement…可知,本处应填一个动词的ing形式,与上一句的growing相呼应。shrink意为“萎缩;缩水”。
转载请注明原文地址:https://tihaiku.com/zcyy/2958594.html
相关试题推荐
[originaltext]MyfatherdiedwhenIwasninemonthsold,makingmymomasi
[originaltext]MyfatherdiedwhenIwasninemonthsold,makingmymomasi
Cigarettesaregoodforyourthroat,accordingtoadvertisementsfromhalfa
Cigarettesaregoodforyourthroat,accordingtoadvertisementsfromhalfa
Theytriedtoavoid______(让女儿做她不喜欢的事情).makingtheirdaughterdowhatshedldn’t
Rainforestsmaystoremuchlesscarbonthanwethought.Itcouldbetimeto
Rainforestsmaystoremuchlesscarbonthanwethought.Itcouldbetimeto
MyViewsonStar-makingPrograms1.选秀节目风靡全国2.分析一下这种节目受欢迎的原因3.此类节目存在的问题
[originaltext]M:Hello.W:Hello.(19)Isawyouradvertisementinthepaperand
[originaltext]M:Hello.W:Hello.(19)Isawyouradvertisementinthepaperand
随机试题
[originaltext]W:Howwastheflight,Tony?M:Difficult.Theweatherwasbad,a
根据《水利工程设计概(估)算编制规定》(水总[2014]429),大型机组分瓣运
钢材有下列()缺陷,不能用于工程。A.表面浮锈B.屈服强度不合格C.抗拉强
准确测定宗地的( )是管理土地产权的基本保证。A.界址点 B.形状 C.地
在各种非创伤性脑出血中占首位的是A.动脉瘤 B.脑动静脉畸形(AVM) C.
葡萄糖耐量因子(GTF)的重要成分之一是( )。A.抗坏血酸 B.视黄醇
患者,女性,32岁。性交后出血1个月就诊。妇科检查:宫颈重度糜烂乳突型,其他未见
行政处分适用的对象是( )。 A.公民 B.法人 C.公务员 D.社会
按生产规模划分,生产能力为450t/h的砂石料加工系统,其规模属于()。A.
A.近球小管 B.髓袢升支细段 C.髓袢降支细段 D.远曲小管和集合管
最新回复
(
0
)