首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
游客
2023-08-24
57
管理
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(23)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, " Studies show that our products are the best," or " Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
(24)According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(25)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
23. What does the author say about purchasing products?
24. What can we learn from the new study of NOP World?
25. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、He’d like to buy products recommended by an advertiser.
B、He’d like to buy products recommended by the professional.
C、He prefers to buy products recommended by friends.
D、He doesn’t trust in any kinds of advertisements.
答案
C
解析
作者在开头部分提到,你更倾向于买广告推销的产品还是你的朋友推荐的?个人来讲,“我”更倾向于后者,因为“我”相信“我”的朋友,故答案为C)。
转载请注明原文地址:https://tihaiku.com/zcyy/2954519.html
相关试题推荐
[originaltext]Disastermoviesoftenportraycatastrophesthatdestroy,ora
[originaltext]Disastermoviesoftenportraycatastrophesthatdestroy,ora
[originaltext]J’sBiographyofJohnMuir—JohnMuir’sownwriting—istobrin
[originaltext]J’sBiographyofJohnMuir—JohnMuir’sownwriting—istobrin
[originaltext]J’sBiographyofJohnMuir—JohnMuir’sownwriting—istobrin
[originaltext]Peoplewritetoaskmeifthere’scorrelationbetweenacademi
[originaltext]W:Idon’twantmysonTimtohangoutwithBob,whodrinksando
[originaltext]W:Idon’twantmysonTimtohangoutwithBob,whodrinksando
[originaltext]W:Idon’twantmysonTimtohangoutwithBob,whodrinksando
[originaltext]W:Idon’twantmysonTimtohangoutwithBob,whodrinksando
随机试题
Problemslikethis______everydayinthefactory.A、raiseB、riseC、getD、ariseDa
Impressionismisaformofartthatbeganinthe1870’s.Whenyoulookclose
Notuntilthegamehadbegun()atthesp
从未排序的序列中依次取出一个元素与已排序序列中的元素进行比较,然后将其放在已排序
某项目已制定了详细的范围说明书,并完成了WBS分解。在项目执行过程中,项目经理
根据传统国际法,下列属于领土取得方式的是()A.先占 B.时效 C.割让
从业人员拒绝协会调查或者检查的,或者所聘用机构拒绝配合调查的, 下列说法正确的
在新建商品房确定均价的过程中,划定市场调查范围和重点后应进行的工作是( )。A
下列施工企业收入中,属于营业收入的是()。A.企业购买债权获得的利息收入 B.
关于预警体系的建立,下列说法不正确的是()。A.预警体系是以事故现象的成因、特
最新回复
(
0
)