首页
登录
职称英语
It is not, by any means, the world’s oldest company. There are Japanese hote
It is not, by any means, the world’s oldest company. There are Japanese hote
游客
2023-08-22
30
管理
问题
It is not, by any means, the world’s oldest company. There are Japanese hotels dating back to the 8th century, German breweries that hail from the 11th and an Italian bank with roots in the 15th. What is unusual about IBM, which celebrates its 100th birthday next week, is that it has been so successful for so long in the fast-moving field of technology. How has it done it?
IBM’ s secret is that it is built around an idea that transcends any particular product or technology. Its strategy is to package technology for use by businesses. At first this meant making punch-card tabulators(卡片穿孔机), but IBM moved on to magnetic-tape systems, PCs, and most recently services and consulting. Building a company around an idea, rather than a specific technology, makes it easier to adapt when industry "platform shifts" occur.
True, IBM’ s longevity is also due, in part, to dumb luck. It almost collapsed early on because its bosses were hesitant to abandon punch cards. And it had a near-death experience in 1993 before Lou Gerstner realized that the best way to package technology for use by businesses was to focus on services. An elegant organising idea is no use if a company cannot come up with good products or services, or if it has clueless bosses. But on the basis of this simple formula—that a company should focus on an idea, rather than a technology—with which today’s young tech giants can live for 100 years?
The most obvious example is Apple(founded in 1976). Like IBM, it had a near-death experience in the 1990s, and it is dangerously dependent on its founder, Steve Jobs. But it has a powerful organising idea: take the latest technology, package it in a simple, elegant form and sell it at a high price. Apple has done this with personal computers, music players, smartphones and tablet computers. Apple has already shifted from PCs to mobile devices.
The animating idea of Amazon(founded in 1994)is to make it easy for people to buy stuff. It began by doing this for books, but has since applied the same idea to other products: music, groceries, even computing power and storage.
Consider, by contrast, three product-based firms. Dell(founded in 1984)made its name building PCs more efficiently than anyone else and selling them direct to consumers. That model does not neatly transfer to other products. Microsoft(1975)is hugely dependent on Windows, which is its answer to everything. But software for a PC may not be the best choice to run inside a phone or a car. All these firms are linked to specific products, not deeper philosophies, and are having trouble navigating technological shifts. [br] What’ s the problem with Microsoft in the writer’ s eyes?
选项
A、It’ s software cannot fit in cars or smartphones.
B、It depends on products rather than deeper philosophies.
C、It fails to keep up with the changing world.
D、It’ s service is not so well as it used to be.
答案
B
解析
推断题。根据题干中的Microsoft可以定位到文中的Microsoft(1975)ishugely dependent on Windows,which is its answer to everything.But software for a PCmay not be the best choice to run inside a phone or a car. All these firms are linked tospecific products,not deeper philosophies由此可见微软的问题在于过度依赖产品而不是深刻理念。因此,正确答案是B。
转载请注明原文地址:https://tihaiku.com/zcyy/2949045.html
相关试题推荐
[originaltext]ThereisoneforeignproducttheJapanesearebuyingfastert
[originaltext]Culturalcontrolsaretheoldestmethodsthathavebeenused
[originaltext]Culturalcontrolsaretheoldestmethodsthathavebeenused
[originaltext](19)Japanesefamiliesareexperiencingasocialrolereversa
[originaltext]M:I’veheardthatyouworkatarenewableenergycompany.Canyo
[originaltext]M:I’veheardthatyouworkatarenewableenergycompany.Canyo
[originaltext]M:I’veheardthatyouworkatarenewableenergycompany.Canyo
[originaltext]JapanesestyleconversationsdevelopquitedifferentlyfromW
[originaltext]JapanesestyleconversationsdevelopquitedifferentlyfromW
[originaltext]JapanesestyleconversationsdevelopquitedifferentlyfromW
随机试题
[originaltext]Ifyoufeeltiredallthetime,youdon’tnecessarilyneedto
用最小二乘法确定直线回归方程的原则是A.各观察点距直线的纵向距离相等 B.各观
21岁初产妇林某,现妊娠33周。1天前自觉头痛、眼花。查血压165/110mmH
基金销售后台管理系统应当符合的要求不包括( )。A.具备交易清算、资金处理的功
检测尿中β-微球蛋白是监测A.肾小球功能 B.肾小管功能 C.恶性肿瘤 D
随着军事战略理论和实践的不断发展,战略的概念逐渐应用于其他领域,而其含义也逐步演
证券期货经营机构应当妥善处理适当性相关的纠纷,存在()情形的应当依法承担相
大脑皮层中角回受到严重损伤,患者会出现()。(2009-05)A:失读症 B:
牛牛奶制品公司主营当地高档奶的生产和销售,公司现有纯天然牧场200亩,奶牛200
选择发电机与变压器连接导体的截面时,主要依据是( )。A.导体的长期发热允许
最新回复
(
0
)