首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2023-08-20
30
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle,(9)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W:(9)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on.(10)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not.(11)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else.(12)I never realize the regulations are so rigid.
9. What can be accepted for the promotion of medicine?
10. Why can’t the speakers get users of their products to support their claim in ads?
11. Why can’t the speakers promise to refund money to customers in their ads?
12. What can we learn about the man from the conversation?
选项
A、The users’ comment on medicine is not always reliable.
B、Ads of over-the-counter products are not allowed.
C、The claim of any positive cure for a disease is forbidden.
D、Most of the medicines need doctor’s prescription.
答案
C
解析
原因目的题。本题问的是讲话者为何不能让药物使用者在广告中支持他们的说法。对话中男士提到让药物使用者在广告中支持他们的产品,女士当即否定,因为药品生产商被禁止做宣传药品对某种疾病有积极疗效的广告。
转载请注明原文地址:https://tihaiku.com/zcyy/2941958.html
相关试题推荐
[originaltext]AmericanmagicianDavidBlaineistobesuspendedinaglass
[originaltext]W:Honey,couldyoucomehereforasecond.Weneedtotalk.Myp
[originaltext]W:Honey,couldyoucomehereforasecond.Weneedtotalk.Myp
[originaltext]W:Iwasworkingonapaperaboutthedifferencesbetweenwomena
[originaltext]W:Wow,youmusthavehad5hamburgersalready.Andthefootball
[originaltext]W:Wow,youmusthavehad5hamburgersalready.Andthefootball
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
随机试题
[originaltext]AboutthreehundredwordsintheEnglishlanguagecomefromt
[originaltext]W:WelcometoMotoringWeek.MynameisBethWilliams.Today,we
公共建筑中消防电梯与楼梯的合用前室,面积和短边进深分别不应小于( )。A.6m
下列哪项不符合高层建筑应设消防电梯的规定?()A.一类公共建筑 B.塔式住
人与自然是生命共同体,人类必须()。A.尊重自然 B.顺应自然 C.保
具体为市场提供某一产品数量的情况是()。A:市场需求调查 B:市场环境调查
2015年某汽车运输公司拥有营运货车300辆(全年未进购新车,未报废旧车),车辆
规模经济在交通运输业的具体体现是()。 A.大型化 B.专业化 C.高速化
2019年3月1日,甲公司与丙公司签订合同,向其销售A、B两项商品,A商品的单独
A.支气管哮喘 B.喘息型慢性支气管炎 C.支气管肺癌 D.克雷伯杆菌肺炎
最新回复
(
0
)