首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-17
35
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
录音提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/2934734.html
相关试题推荐
[originaltext]W:Whatarethosebooksinyourhand?M:Nothingparticular.Just
[originaltext]M:Hello,Prof.Diana,youwantedtoseeme?W:Oh,yes,Frank.T
[originaltext]Goodmorning,today’slectureisaboutaninterestingtopic,
[originaltext]Goodmorning,today’slectureisaboutaninterestingtopic,
[originaltext]Hello,IamHaroldSmith.AstheeditoroftheVoice,I’dlik
[originaltext]Hello,IamHaroldSmith.AstheeditoroftheVoice,I’dlik
[originaltext](I):(16)Finallytonight,thetiebetweeneducatingourchildren
[originaltext](I):(16)Finallytonight,thetiebetweeneducatingourchildren
[originaltext]"CharlieGriffin’sBritishpigwasinmypotatoesagain!"bel
[originaltext]"CharlieGriffin’sBritishpigwasinmypotatoesagain!"bel
随机试题
Ididn’tgototheparty,butIdowishI______there.A、wereB、wouldbeC、hadbee
非机动车驾驶人、行人故意碰撞机动车造成交通事故的,机动车一方不承担赔偿责任。(
手足口病湿热蒸盛证,其治法为A.宣肺解表,清热化湿 B.清热凉营,解毒祛湿
高处作业是在距坠落基准面2m及2m以上有可能坠落的高处进行的作业。高处作业面临的
房地产经纪活动中()的知识可以通过调查或客户访谈获得,如访问对象房屋的租户。
某公司简化的2016年度资产负债表见下表(单位:千万元)。 资产负债表反映
骨性关节炎的X线表现A.关节间隙缩窄,软骨下骨质内出现囊腔和硬化改变,关节边缘出
我国工业企业“两化融合评估国家标准”的评估框架包括水平与能力、效能与效益两个部分
工程项目不仅受项目决策、勘察设计、施工的影响,还要受材料、设备的影响,这表明(
最新回复
(
0
)